1978 Ferrari 308 Gts Convertible. Red Over Tan. 33k Miles. Black Hard Top. on 2040-cars

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Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Stellantis ready to kill brands and fix U.S. problems, CEO Tavares says

  MILAN — Stellantis is taking steps to fix weak margins and high inventory at its U.S. operations and will not hesitate to axe underperforming brands in its sprawling portfolio, its chief executive Carlos Tavares said on Thursday. The warning for lossmaking brands is a turnaround for Tavares, who has maintained since Stellantis was created in 2021 from the merger of Italian-American automaker Fiat Chrysler and France's PSA that all of its 14 brands including Maserati, Fiat, Peugeot and Jeep have a future. "If they don't make money, we'll shut them down," Carlos Tavares told reporters after the world's No. 4 automaker delivered worse-than-expected first-half results, sending its shares down as much as 10%. "We cannot afford to have brands that do not make money." The automaker now also considers China's Leapmotor as its 15th brand, after it agreed to a broad cooperation with the group. Stellantis does not release figures for individual brands, except for Maserati which reported an 82 million euro adjusted operating loss in the first half. Some analysts say Maserati could possibly be a target for a sale by Stellantis, while other brands such as Lancia or DS might be at risk of being scrapped given their marginal contribution to the group's overall sales. Stellantis' Milan-listed shares were down as much as 12.5% on Thursday, hitting their lowest since August 2023. That brings the loss for the year so far to 22%, making them the worst performer among the major European automakers. Few automotive brands have been killed off since General Motors ditched the unprofitable Saturn and Pontiac during a U.S. government-led bankruptcy in the global financial crisis in 2008. Tavares is under pressure to revive flagging margins and sales and cut inventory in the United States as Stellantis bets on the launch of 20 new models this year which it hopes will boost profitability. Recent poor results from global carmakers have heightened worries about a weakening outlook for sales across major markets such as the U.S., whilst they also juggle an expensive transition to electric vehicles and growing competition from cheaper Chinese rivals. Japan's Nissan Motor saw first-quarter profit almost completely wiped out on Thursday and slashed its annual outlook, as deep discounting in the United States shredded its margins. Tavares said he would be working through the summer with his U.S. team on how to improve performance and cut inventory.

Ferrari going with turbo V8s, hybrid V12s

More for less – that's what automakers are striving for: more output with less fuel. For some that means downsizing and employing turbochargers. For others, it means going hybrid. With its latest models, Ferrari has embraced both – or rather, either – but don't expect its twelve-cylinder engines to get a set of snails, or its V8s to get an electric assist. The latest intel paints a picture of Ferrari going two different routes. As it is, the company offers (much like it has for the past several decades) both V8 and V12 supercars, and it's bringing both types into the modern era, but in different ways. As demonstrated with the California T and 488 GTB, Maranello's eight-cylinder models will shrink in capacity but add turbochargers to increase their output while decreasing their fuel consumption. Meanwhile the engine in the LaFerrari showcases the direction in which its twelve-cylinder models will go: hybrid V12 powertrains. "There will be no turbos on our V12s," an unnamed source reportedly told Autocar. "Expect instead to see 48-volt systems on the next generation." With the eight-cylinder models already having adopted their turbochargers, that means we can expect the replacements for the FF all-wheel-drive shooting brake and F12 Berlinetta two-seater to go hybrid in their next iteration. We'd expect the former to arrive first, with the hybrid F12 to arrive sometime thereafter. The company first toyed with the prospect of a hybrid twelve with the 599 HY-KERS concept showcased at the 2010 Geneva Motor Show. The first production application for the hybrid system was on LaFerrari, but of course the Scuderia developed a much smaller 1.6-liter V6 that's both turbocharged and electric-assisted for Formula One. Related Video: