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Why newly independent Ferrari may be forced into fuel-efficient cars

The repercussions from Ferrari's pending transition into an independent automaker won't be understood for some time, but one of the biggest consequences could be that the iconic Italian marque will be forced into building more fuel-efficient vehicles.
As Wired points out, while Ferrari built fewer than 7,000 cars in 2013, its status as a public company could trigger pressure from shareholders to build more six-figure supercars and grand tourers. In turn, doing so could lead the company afoul of US Corporate Average Fuel Economy standards, which dictate that any company that sells over 10,000 vehicles needs to maintain a certain fuel economy average across its fleet or risk fines.
With arguably its most popular model, the 458 Italia, hitting just 17 miles per gallon on the highway and its most efficient model, the turbocharged California T, stuck at 18 mpg, Ferrari isn't in a great place to hit the government's mandates (which are somewhat convoluted as Wired explains). The gist of the situation is that Ferrari will either need to continue limiting the number of vehicles it sells each year - a move that's certain to upset shareholders and irk its boss, Sergio Marchionne - or radically improve the fuel economy of its cars at the risk of performance. Rock, meet hard place.

Anti-purist 1963 Ferrari GTE sports hot rod Chevy V8

I remember reading a story around the time Fast and Furious: Tokyo Drift came out. It focused on one of the star cars of that film, a 1967 Ford Mustang fastback that started the film as a shell, and in a pinch, was transformed into a modified masterpiece, complete with the RB26DETT engine from a Nissan Skyline GT-R (which started the film under the hood of an S15 Silvia). There was a genuine (and in our minds, absurd) fear in the article that taking a piece of classic American iron and fitting a twin-turbocharged JDM engine would result in some awful trend in the classic car community. If you thought a GT-R-powered classic Mustang was sacrilege, though, this car will probably make you vomit. For the rest of us, it's a neat piece of engineering. Shown above is a 1963 Ferrari 250 GTE, and yes, that's a 302-cubic-inch, small-block Chevrolet V8 under the hood. On top of that, it uses the six-speed manual transmission from a Viper, a nine-inch Ford rear end, and Mitsubishi-sourced paint. So yeah, it's a FrankenFerrari. Check out Road Heads' interview with this custom GTE's owner, which is followed by a brief test drive. And of course, head into Comments afterwards, and let us know what you think. Is this Yankee-powered 250 GTE blasphemous or badass?

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding