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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari to list stock on Italian exchange

Ferrari announced Monday it will list its stock on the Mercato Telematico Azionario – the main section of the Borsa Italia stock exchange in Milan. The news comes a little over a month after the exotic automaker launched its initial public offering on the New York Stock Exchange. The company's stock listings are the culmination of a long process that dates to the merger of Fiat and Chrysler, if not earlier. Once the two auto giants came together, they merged their brand portfolio under one umbrella, incorporating the Dodge, Ram, Jeep, Alfa Romeo, and Maserati brands, as well as Mopar, Lancia, Fiat Professional, and the Fiat and Chrysler brands themselves. Ferrari, however, was deemed a separate entity, even after FCA chief Sergio Marchionne wrested control of the Maranello-based outfit from longtime chairman Luca di Montezemolo. Almost exactly one year after FCA launched its IPO on the NYSE, Ferrari did the same. Nine percent of its common shares were listed under the symbol RACE. Another one percent was offered to the listing's underwriters. Ten percent remains in the hands of Enzo Ferrari's family, led by his son and company vice-chairman Piero Ferrari. And the remaining 80 percent will be distributed among FCA's shareholders. FERRARI APPLIES TO LIST SHARES ON MTA Ferrari N.V. (NYSE: RACE) and FE New N.V.1 announced today the filing of the application for the listing, in connection with the planned separation of Ferrari N.V. from Fiat Chrysler Automobiles N.V., of the common shares of Ferrari on the Mercato Telematico Azionario organized and managed by Borsa Italiana S.p.A. Maranello, 23 November 2015 1As part of the separation, Ferrari N.V. will be merged into FE New N.V. which immediately before the merger will hold the shares in Ferrari N.V. now held by Fiat Chrysler Automobiles N.V. FE New N.V. will then be renamed Ferrari N.V., and its common shares will be listed on the MTA and the New York Stock Exchange.

Manor GP exits bankruptcy, secures Ferrari engine deal

Those who considered Manor Grand Prix down for the count may be in for a surprise as the struggling Formula One team is clawing its way back onto the grid. According to the latest intel, the outfit has not only re-emerged from bankruptcy proceedings, but it's also secured an engine deal for this season. Now if the name Manor doesn't ring any bells for you, it's probably because it never raced under that name. At least not in F1. Manor Motorsport has been competing in lower-level formulae since 1990, and secured an expansion slot in the big leagues in 2009. By the time it actually reached the grid, it had secured title sponsorship from Virgin, and was subsequently taken over by Marussia, under whose banner it competed for several season until things started to unravel late last season. After Jules Bianchi crashed at the 2014 Japanese Grand Prix, it fielded only one car (that failed to finish) at the subsequent Russian Grand Prix and then dropped off the grid altogether. After failing to make it to the season closer in Abu Dhabi, the team was declared bankrupt. In an effort to regroup and make it back on the grid for the 2015 championship, it appealed to its rivals for special dispensation to run last year's car this season. Unfortunately, some of the other teams rejected the proposal, and it looked like it was all over for the struggling backmarker. But it retained its slot on the entry list and paid its fees, and has now emerged from bankruptcy proceedings, eager to get back into the action – even if it misses the season opener in a couple of weeks in Australia. The team is now focusing on completing its original design for the 2015 MR04 chassis. And it appears to have cleared a major hurdle as Ferrari has reportedly agreed to supply the team with last year's engine. We'll just have to wait and see whether that will prove enough to get the team back up and running – especially since it already sold off many of its assets. News Source: ESPN F1 (1), (2)Image Credit: Paul Gilham/Getty Earnings/Financials Motorsports Ferrari F1 manor