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Gooding's Pebble Beach auction tops $128 million in sales

While the million-dollar cars are now packed up for Monterey Car Week, the auction results keeping rolling in. Gooding & Co. set a two-day company record by moving over $128 million in beautiful classics during the event. Of the 115 lots that sold, three brought over $10 million, and 26 more went for over a million. In a surprise to no one, a Ferrari led the way when a 1961 250 GT SWB California Spider sold for $16.83 million. That was a new single-lot record for the auction house. In a close second place, a 250 GT SWB Berlinetta Speciale previously owned by famed auto designer Nuccio Bertone went for $16.5 million. Rounding out the top three, a 1982 Porsche 956 that won Le Mans in 1983 cleared $10.12 million. Porsche also grabbed fourth place with a 1960 RS60 going for $5.4 million, and rounding out the top five was a 1957 Ferrari 410 Superamerica Series II Coupe for $5.1 million. Check out the gallery above for a look at many of the beautiful vehicles in the sale. While the press release below lists the top sellers, you can check out the prices and info for all of the lots on Gooding's website, here. Gooding & Company's Two-Day Pebble Beach Auctions Realizes More Than $128 Million 3 cars sell above $10 million, 26 cars above $1 million New auction records broken for Ferrari and Porsche Pebble Beach, Calif. (August 17, 2015) – Gooding & Company, the official auction house of Pebble Beach Concours d'Elegance®, realized more than $128 million at its Pebble Beach Auctions this weekend, resulting in a two-day sales company record. During the two-day sale, the auction house sold 115 of 129 lots, an 89% sale rate and their highest ever average price of $1,113,896 per car. During the auction weekend, an impressive 26 cars sold over the $1 million mark including three vehicles over $10 million. World records were broken as new market standards were set for Ferrari and Porsche, including a 1961 Ferrari 250 GT SWB California Spider (sold for $16,830,000), 1962 Ferrari 250 GT SWB Berlinetta Speciale (sold for $16,500,000), Le Mans-winning 1982 Porsche 956 (sold for $10,120,000), 1960 Porsche RS60 (sold for $5,400,000), 1957 Ferrari 410 Superamerica Series II Coupe (sold for $5,087,500), and a 1988 Porsche 959 Komfort (sold for $1,732,500). David Gooding, President of Gooding & Company: "New bench marks were set and our company hit a new record for highest two-day sale.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Meet the man that discovered and restored the oldest existing Porsche

Luciano Rupolo is an absolutely fascinating gentleman. He was born in France but spent nearly his entire life in Italy as an auto mechanic running his own shop. His grandfather and father instilled a love of sports cars in him that he carried on by historic racing in Italy for decades. He saw his life-long automotive passion repaid when he found and restored the car that might have been the first Porsche registered for the road.
You can spot in his garage a split-window Corvette, Ferrari 250 GTE and other exotics, but Rupolo's most interesting automotive story concerns his Iso Grifo Competizione (pictured above). The sports coupe was found in the Canary Islands as little more than a shell, but Rupolo got help from a prestigious source for its restoration. The result is a motoring masterpiece.
Rupolo is a fantastic storyteller with a captivating, tale to tell. Settle in, scroll down and watch the bittersweet documentary about his life with one of the first Porsches.