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Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Meet the man whose house is designed around his car

It's been a couple of years since we last heard about Holger Schubert and his award-winning office/garage, but it looks like the city of Los Angeles, thankfully, did not force him to tear down the bridge that gives his Ferrari 512 BBi arguably the nicest parking spot in California. Petrolicious is back again with another well-done video, which finally introduces us to Schubert as well as his lust-worthy Ferrari.
As for the structure, it is half garage and half work space with an office, couch, bookshelf and television, and one hell of a view. There is a ramp that raises to allow the Ferrari to roll backward out of the garage before starting up on the aforementioned bridge that sits 16-feet above the ground. The car itself is an equally admirable piece of art, with a wedge-like shape and its reserved dark gray hue. If you're not the jealous type, scroll down to meet Schubert and his incredible Ferrari.

Christian Bale quits Enzo Ferrari biopic over weight gain

Christian Bale has an unusual but rational reason for dropping the role of Enzo Ferrari in the upcoming biopic of that same name, Variety reports. The actor, famous for his role in the Dark Knight trilogy and American Psycho, apparently felt that he couldn't gain the weight necessary to start filming this spring quickly enough without putting his health in danger. As we reported last year, Bale was to play Ferrari during a dark year for the company, when 11 people died during an accident involving one of the company's race cars during the 1957 Mille Miglia, a race in Italy held on public roads. The crash led to the cancelation of the Mille Miglia entirely. The script itself is based on a book written by famous automotive journalist Brock Yates, "Enzo Ferrari, The Man, The Cars, The Races." While the director, Michael Mann, now has to scramble to find a new lead actor, Robert de Niro is reportedly developing a movie in which he will play il Commendatore over a wider span of the man's life. Nonetheless, the idea of two Enzo biopics in the offing should make gearhead movie lovers doubly happy. Related Video: