2023 Ferrari 296 Gtb on 2040-cars

Auto blog

Ferrari and Apple deepening ties, FF gains Siri integration and standard iPad Minis

The exciting new LaFerrari wasn't all that Ferrari had to announce today at the Geneva Motor Show. Ferrari chairman Luca Di Montezemolo added that the Italian automaker is looking to expand its relationship with Apple in the realm of in-car entertainment, which follows Apple executive Eddy Cue joining the Ferrari board of directors back in November.
According to Bloomberg, Di Montezemolo stated that the Ferrari FF would now come with iPad Minis as a part of the rear-seat entertainment system and Siri integration will be used with the infotainment system. Beyond the FF, though, it isn't clear what type of partnership will blossom between the two most powerful brands on the planet.

Race Recap: 2013 Twelve Hours of Sebring, cakewalk up front, grindfest out back [w/spoilers]

This year's 12 Hours of Sebring wasn't exactly a foregone conclusion because we're still talking about racing, and anything can happen when the speeds are as high as the adrenaline and the desire. But we're still talking about Audi bringing it's two top-spec racers - and its huge budget and its nearly neurotic attention to detail - to a race that it uses as a test bed for The 24 Hours of Le Mans and as a way to open the endurance racing season with a victory.
Besides, 12 hours is a long time, especially at Sebring, and things didn't go all Audi's way. On top of that, although it was a pretty quiet race, behind the Audis things got even grimier, with plenty of battles, plenty of mechanical issues, and the new BMW Z4 GTE and Viper GTS-R being race tested. Oh, and that brand new chromed-out DeltaWing...

Is the $1.4M LaFerrari sold out?

If you look at the stratospheric sticker prices on the latest generation of hypercars and wonder how an automaker could possibly justify it, bear in mind a few factoids. For one thing, even when the sticker prices start lower, they quickly balloon past the million-dollar mark. For another, automakers charge that much because they can, and don't seem to have much trouble selling them all.
Case in point: the new LaFerrari. While presenting the state-of-the-art supercar on CNBC, Ferrari North America CEO Marco Mattiacci revealed that all 499 examples that will be made of the hybrid hypercar - including those 120 earmarked for North America - have already been spoken for. This despite the $1.4 million asking price that makes it the most expensive Ferrari ever made.
Or the most expensive new Ferrari, we should say, because prices for the most collectable machines ever to roll out the gates at Maranello continue to rise. Figure you'll save a little and get LaFerrari's predecessor? Trading hands these days at prices approaching $2 million (around three times its original $660k MSRP), the Enzo is even more expensive. And that's just the scarlet tip of the iceberg.