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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Mopar teases four of 'nearly 20' SEMA Show concepts

Yesterday it was Chevrolet. Today, Mopar has dropped some SEMA knowledge, releasing a quartet of teaser images that give us some indication of what kind of cars, trucks, and crossovers Fiat, Chrysler, Dodge, Jeep, and Ram will be showing in Las Vegas. Like Chevy, Mopar's concepts utilize both production and concept accessories, although Fiat Chrysler has gone a bit more indepth on at least one of its concepts. Immediately, the most tantalizing teaser is the one shown above. Yes, that's the back of a Challenger, and aside from the bright orange accents on the gray body, you should take notice of the badge mounted on the spoiler – yes, that says "GT AWD." To be honest, such a vehicle wouldn't be a huge shock, as both the Challenger's LX platform-mates, the Dodge Charger and Chrysler 300, are offered with all-wheel-drive options. Still, adding such a vehicle to the production cycle would give Dodge a leg up on the rear-drive only Ford Mustang and Chevrolet Camaro. Aside from that concept, FCA has also released teasers of a Ram-based concept, a 300-based concept, and what we're guessing is a Fiat 500X. We can't wait to see what the actual Fiat concept has to do with kiteboarding. As for the 300 and Ram, there's not a lot of hints on what sort of styling details they'll contain. The Chrysler has additional LED accents and what we're guessing is matte blue paint, while the Ram is based on a Hemi-powered 1500 with Rebel styling cues. This is just a very tiny sample of Mopar's final SEMA roster, which include "hundreds" of parts. There should also be a total of 20 vehicles covering all four former Chrysler Group brands, as well as Fiat. Naturally, we'll have plenty to report on each vehicle once the SEMA show kicks off in the next couple weeks.

Mopar introduces winter tire and wheel packages

Winter is coming, and Mopar will try to help drivers stay safe in the cold weather this year by offering a winter tire and wheel package for a variety of FCA US vehicles for the first time. The packages combine everything drivers need to be prepared for slick roads, including winter tires, steel wheels, and Tire Pressure Monitoring System sensors. Even better, the company delivers them mounted, balanced, and ready for installation. Customers can order the bundles from dealers now. Mopar offers packages with the General Altimax Arctic tire on the Dodge Caravan, Chrysler Town & Country, Jeep Cherokee, and Chrysler 200. All- and rear-wheel drive configurations of the Chrysler 300 get the Michelin X-Ice Xi3, and the all- and rear-drive Dodge Charger models use the Continental WinterContact SI. Depending on the vehicle, prices vary between $242 and $292 per wheel, and Mopar will expand the program to even more models next year. Spending the extra money on winter tires really can make a difference. Experts are clear that the specialized rubber simply works better when the weather gets cold. They can shorten braking distances and improve traction – even with all-wheel drive. Plus, winter tires can often last for more than one year, which spreads out the investment. ALL-NEW MOPAR WINTER WHEEL ASSEMBLIES DELIVER ADDITIONAL COLD-WEATHER CONTROL 01/12/15 from Mopar Print this page Add this release to Your Downloads Mopar winter wheel assemblies include winter tire, steel rim, Tire Pressure Monitoring System (TPMS) Assemblies delivered mounted, balanced, ready to install December 1, 2015 , Auburn Hills, Mich. - Winter is coming and just in time, so are all-new Mopar winter wheel assemblies. The all-new Mopar winter wheel assemblies are available for order for a variety of FCA US vehicles. Assemblies include a winter tire, steel rim and Tire Pressure Monitoring System (TPMS), and are delivered mounted and balanced, so you or your dealership can quickly and easily pop off all-season rims and rubber and put on cold-weather appropriate gear. "Mopar is rolling out our first-ever offering of winter wheel assemblies for those customers who desire a little extra control during the cold weather seasons," said Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global.