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The Dodge Demon's massive drag tires are just barely street legal

Despite the gaffe that was the Vin Dieselgate leak (no, not that one), Dodge and SRT are soldiering on with the twelve-part Dodge Demon rollout in the lead up to the car's reveal at the New York Auto Show. The Vin Diesel video showed what is almost assuredly the car's front, but now we get an official view of the Demon's rear in this week's video, "Wide Body." Along with the new view, Dodge shows off a cryptic license plate (Michigan #2576@35) and details on the Demon's tantalizing wheel and tire combo. That wheel and tire combo, meant to fill out the Demon's new wide wheel arches, is frankly impressive. Lightweight 18- by 11-inch wheels are wrapped in special Demon branded Nitto NT05R tires measuring an astounding 315/40R18 at all four corners. Not only does that trump the old Camaro Z/28's 305 section tires, it makes the Demon the first production car to come equipped from the factory with drag radials, claims Dodge. Presumably, the goal with the Demon is to provide enough power and grip to rotate the Earth underneath the car rather than propelling the car itself down a dragstrip. Beyond that, few other details were revealed. Dodge provided some vague information about how the "wide-body is laser clearanced, and the entire chassis is e-coated for durability before final assembly," but doesn't actually explain what that really means. We do know now that the flared fenders add 3.5 inches to the Demon's overall width. Overall, the car looks mean and purposeful, especially wrapped in just barely street-legal rubber. Follow along at www.ifyouknowyouknow.com and see if you can find and decipher all the hints. Related Video: Design/Style New York Auto Show Dodge Coupe Performance tires dodge demon dodge hellcat

Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.

2015 Dodge Charger SRT Hellcat revealed [UPDATE]

Almost immediately after we drove the 2015 Dodge Challenger SRT Hellcat, we began wondering: what's next? Pumping 707 horsepower into the Challenger seemed so crazy - and so intoxicating - we just assumed that Dodge would try that trick again.
Rumors swirled about a Charger Hellcat. Frankly it makes even more sense than the Challenger version. The Charger is a bigger car, and Dodge has never been shy about dropping monster engines under its hood. Hell (cat), we've seen Charger mules running around town that appeared to be the super sedan.
And finally, it's here. The 2015 Dodge Charger SRT Hellcat was revealed today at a preview event near Detroit, and it will be a centerpiece of the Chrysler display this weekend at the Woodward Dream Cruise.