2000 Dodge Viper R/t-10 Convertible 49k Miles! Look! on 2040-cars

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Barracuda's Dodge branding no biggie, but what about engines?

Rumors about a revival of the Barracuda nameplate have been circulating for years now, though which brand it might fall under has been a bit of a mystery. Initial speculation had the car labeled an SRT product, but that acronym has since returned to its former role as a sub-brand for top-performance Mopars. Thanks to leaks from a recent FCA dealership event, we know the Barracuda is back on the table but will be sold under the Dodge umbrella, a move that has been generating a bit of ire from Pentastar fanatics, as the car was originally part of the defunct Plymouth brand. Given what's known about the new model, however, the badge is the least of my concerns about the new car. Let's start with the re-branding itself. This isn't the first time Chrysler has shuffled models around to different brands. The current-generation Viper spent two years as the flagship model under the SRT banner, only to return to Dodge for 2015 when SRT resumed its former role as a sub-brand. Years ago, the Neon was sold as a Plymouth, a Dodge, and a Chrysler model, depending on where you shopped for one. When Plymouth ceased to exist, the last few years of Prowler production got Chrysler badges instead. Then there's the new Jeep Renegade, a model whose name was born out of a trim level. The Barracuda might not turn out to be a muscle car in the way we currently define them. Further examples of naming liberties taken throughout automotive history could fill a book, but suffice it to say that these days a model's name has very little to do with the vehicle itself or any legacy it might have. The Barracuda name might be a particularly sacred cow with enthusiasts, but to me, a much bigger concern is the fact that the car might not turn out to be a muscle car in the way we currently define them. News from the Fiat Chrysler dealer briefing earlier this week indicates that when the next Charger debuts it will share its platform with the Barracuda, much the way the Charger and Challenger are twinned now. One difference is that the Barracuda is tipped to be offered as a convertible, while the modern Challenger is tintop-only. The Charger and Barracuda will use the rear-drive platform developed for Alfa Romeo's new Giulia, itself designed as a BMW M3 fighter both from a dimensional and dynamic standpoint; the Barracuda is expected to be slightly smaller than the current Challenger.

Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.

Dodge Charger Pursuit takes Tesla interior approach

A police car's computer is just as integral to its duties as a set of lights and sirens. The popular approach for these systems is to grab something like a Panasonic Toughbook laptop, add a big, bulky tray to hold it, and use this inelegant setup for running plates and doing all the other things a cop needs to do while on the road. The downside, besides simple aesthetics, is that this arrangement robs the officer's shotgun-riding partner from legroom. Dodge, though, has come up with a far more elegant and functional solution. Taking a page out of Tesla and Volvo's book, Dodge has replaced the five-inch UConnect display and laptop mount in the Charger Pursuit police car with an enormous 12.1-inch, portrait-format touchscreen display. Called, UConnect 12.1, the new system doesn't do away with the old fashioned computer outright. Instead it moves the bulky unit to the trunk, where it can connect to the display via an ethernet cable. This is good for multiple reasons. First, there are no pricey installation or upfitting charges, like there are for most laptop carriages. Secondly, the plug-and-play nature of the new UConnect system won't require the department to buy new laptops. And third, there's no need to retrain officers, since the only thing that's really changing is the input. While the Charger Pursuit will continue to offer redundant audio and HVAC controls, the 12.1-inch display can, at the press of a "button" split to display Fiat Chrysler's familiar 8.4-inch display. Make one more tap on the screen, and the police-issue laptop can be managed through the full touchscreen. The touchscreen will also display a menu bar at the top of the page, which can easily be edited by officers. All it takes is a simple drag and drop from the application menu to the top of the display. According to Dodge, the touchscreen will even play nice when its operator is wearing gloves. "As America's high-performance police vehicle, Dodge Charger Pursuit is going big for 2016, offering a massive, Uconnect touchscreen system that streamlines a law enforcement officer's computer system with our easy-to-use Uconnect system – on an all-new laptop-sized 12.1-inch touchscreen display," said Tim Kuniskis, Dodge and SRT's president and CEO.