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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Dodge Challenger Hellcat drift video is pure horsepower porn

We could listen to the whining, snarling 6.2-liter Hemi V8 in the Dodge Challenger and Charger Hellcats all day long. The noise just sounds like power that's being barely restrained and is everything about a muscle car that's right. The team at Pennzoil apparently understands that allure, too. The oil company has a new video where it lets the engine roar for over a minute, while a Challenger does some big, smoky drifts through an abandoned city. The whole stunt is edited together in a slickly produced way that looks fantastic. Although, the big finale might go a little too far and starts straining believability. Nonetheless, the Hellcat's wonderful noise is still the star of this show. Related Video:

Here are the cars Fast 8 characters will drive in Iceland

The eighth installment of the Fast & Furious franchise will feature some characteristic wheel-to-wheel adventuring, this time on Icelandic ice. As revealed by the F&F production team, here are some of the vehicles that will be seen in the film. What else could Dominic Toretto drive than a Dodge? The previous film showed a Charger fitted for off-road driving, and this time the classic shape has been formed into an ice racer. The muscle car is still recognizable, but the altered wheelbase and fender flares make this something quite different. And as the bullet holes testify, the matte black machine is definitely going to see some action. Letty drives a Local Motors Rally Fighter, which might be the best fit for the ice scenes. The off-road coupe has been modified with a brush bar and some serious roof-mounted lights. Roman will be seen behind the wheel of an orange Lamborghini Murcielago, easily standing out in the frozen wastes. To top it off, there are some tank-like machines: There's a tracked Ripsaw for Tej Parker and an "Ice Ram" for Hobbs, who is played by Dwayne "The Rock" Johnson. Both of these look like mean machines, and on the screen they'll probably prove to be the admission ticket's worth. Related Video: Featured Gallery Fast 8 Ice Cars Image Credit: Fast & Furious Facebook page Celebrities TV/Movies Dodge Lamborghini Off-Road Vehicles Special and Limited Editions Supercars local motors fast 8 ripsaw