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FCA registers 'Cuda' trademark, but we wouldn't get our hopes up

It seems Chrysler has submitted a trademark with the US Patent and Trademark Office for the name "Cuda," as first reported by Motor1. Fans of Mopar will instantly recognize this as the abbreviated name of Plymouth's classic Barracuda muscle car, which occasionally bared the shortened nomenclature. Though this might seem like a sign that FCA is considering a revival of the beloved machine, we wouldn't get our hopes up. See, rumors of a 'Cuda or Barracuda revival have circulated pretty much since the moment Dodge showed the modern Challenger and when it went on sale. And some of those rumors have involved the re-registering of the 'Cuda trademark, even as far back as 2010. Over the years, each rumor died a quiet death as time went on and no 'Cudas appeared on dealer lots. There is one rumor that's recent enough to still have a slim chance of realization, circa 2015 to be exact. It predicts a smaller Challenger-based car called Barracuda that could appear as a Dodge in both coupe and drop-top versions. However, we doubt it will come true, since FCA doesn't exactly have a large development budget, and we're not sure what the company would have to gain by making another sports car to sell below the Challenger. Odds are, it would cannibalize sales from the older, completely developed, and thus more profitable Challenger. Really, this trademark filing is probably just a defensive move for Chrysler. It will ensure that no one else can slip in and snag the name for their own vehicle. It should also help ensure that Chrysler has the rights to use the name on other products such as memorabilia. Sorry to crush your dreams. Related Video: News Source: US Patent and Trademark Office via Motor1Image Credit: Chrysler Rumormill Chrysler Dodge Coupe Performance hemi cuda

Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

'Baby Driver' is a car chase movie set to music

The Fate of the Furious is certainly the 6,000-pound SUV in the garage of automotive movies, but that doesn't mean gearheads are starved for options. The upcoming film Baby Driver looks to be a winner for car guys, featuring exciting chases with cars including a "hawk-eye" Impreza WRX, a Dodge Challenger, and a 1980s Chevy Caprice. The movie is written and directed by Edgar Wright, whom you may know as the man behind movies such as Sean of the Dead, Hot Fuzz, and Scott Pilgrim vs. The World. And based on the two trailers released so far, seen above and below, it's about a young man by the name of Baby, who is a getaway driver for criminals. He's apparently the best in the business, and the secret to his success is the music he listens to while he's driving. He also wants out, but his boss, played by Kevin Spacey, has no intention of letting him go. Spacey is one of a number of major stars in the film, including Jamie Foxx and John Hamm. The driving action shown in the trailers definitely looks entertaining. The WRX is seen doing an array of drifts and J-turns. There is some driving precision on display here that wouldn't be out of place in a Gymkhana video. And it looks like Wright's attention to detail in his shots and transitions, as well as some solid comedy relief, are all going to be present. The film comes out this August. Related Video: News Source: Sony Pictures Entertainment / YouTube via Road & TrackImage Credit: Sony Pictures Entertainment / YouTube TV/Movies Chevrolet Dodge Subaru Videos baby driver