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Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.

Watch this Dodge Viper get clawed to death

There's a scene in the James Bond movie, Casino Royale, where Daniel Craig's Agent 007 is captured by villain Le Chiffre, played by Mads Mikkelsen. Le Chiffre tortures Bond in a scene that is rather difficult to watch (especially for blokes) and impossible to describe on these digital pages (Google at your own risk). This video is the automotive equivalent of the Casino Royale torture scene.
It shows a Dodge Viper - a late, first-generation GTS judging by the center-exit exhausts - getting assaulted by a giant piece of heavy equipment. The large claw shows no mercy on the V10-powered sports car, rending its muscular curves into pieces and then running it over, just for good measure. It's a painful video to watch (and hear!), made worse because we don't know what the Viper did to deserve such a fate. About a third of the way through the video, the cameraman indicates that the man with the claw is a new operator from Chrysler, and it appears there may be some fire damage, but beyond that, we don't have much to go on.
Scroll down for the video but be warned, it isn't for the faint of heart.

Jay Leno gets his denim mitts on Dodge's new Challenger Hellcat

The 2015 Dodge Challenger SRT Hellcat is definitely the performance car of the moment. The fact that in the near future, people will be able to buy a 707-horsepower muscle machine straight from a major automaker for $59,995 and with a factory warranty almost seems absurd. We drove it recently and found the Hellcat to be just as much of a beast as its numbers would suggest. Now, it's a certain comedian's turn behind the wheel in the latest episode of Jay Leno's Garage.
This week's guest is Dodge President and CEO Tim Kuniskis, and he's there to drop all sorts of interesting factoids about the Hellcat. For example, its Pirelli P Zero tires retail at around $300 each, he says. That makes its smoky burnouts a rather expensive proposition. Kuniskis, who recently hinted at a mystery Woodward Dream Cruise debut, also talks about the genesis of the 2015 SRT project with a goal to get over some of the standard Challenger's weight and size disadvantages. The fix is a supercharged V8, massive brakes and other goodies to smooth over the platform's more glaring shortcomings.
Leno appears to get a big kick out of the Hellcat. However, he can't seem to stop bringing up his desire to drive one with a six-speed manual. They obviously exist, but Kuniskis has an eight-speed automatic for the retired Tonight Show host to try out. Of course, as with any Hellcat video, there has to be at least one burnout. Despite the expensive tires, it seems like enthusiast's law at this point - and dear ol' Jay wouldn't want to break any rules, would he?