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We cruised Woodward in the 2015 Dodge Challenger SRT Hellcat [w/video]

We were definitely rock stars at the 20th edition of the Dream Cruise.
The yell came from somewhere in the crowd: "Hey Hellcat, push it!" We obliged with a jab of the throttle, and the 707 horses of the 2015 Dodge Challenger SRT Hellcat roared to life. It went on like this. All weekend. It's one thing to attend the Woodward Dream Cruise, it's quite another to star in it.

Preserved truck found at the bottom of frozen lake

A fisherman in central Minnesota pulled more than bluegill and bass out of his local fishing hole earlier this month. While ice fishing on Mayhew Lake, a local man was startled when, using an underwater camera to scout for fish, he discovered a vehicle sitting on the lakebed, the SCTimes reported. He immediately called the Benton County Sheriff's office, which sent deputies to examine the vehicle. Once they arrived, the deputies used their own camera to have a look and discovered a late-90s to early-00s model Dodge Ram pickup in roughly 12 feet of water. The Sheriff's department dive team was then dispatched to search the truck and the area surrounding it for bodies or valuables. The truck was lifted from the lakebed through a huge hole in the ice. The Sheriff's office ran the plates and discovered that it was reported stolen in March of 2000 from a nearby address. Investigators believe that given the truck's location, almost 100 yards from the lake's public access ramp and 25 yards from the north shore, that it was driven on to the lake while it was frozen, then allowed to sink to the bottom once the ice melted. Thanks to the lake's frigid waters, the truck was surprisingly well preserved. Aside from a missing grille, a coating of mud inside, and a patina of rust on the sheet metal, there was little damage to the truck despite its long rest in the lake. With an engine full of lake water and the damage done by roughly sixteen freeze-thaw cycles, the truck will never run again, but its condition is a good testament to the build quality of those old Rams. It certainly held up better than that '57 Plymouth Belvedere they buried in the time capsule under the Tulsa city courthouse. News Source: SCTimesImage Credit: Benton County Sheriff's Office Government/Legal Weird Car News Dodge Truck water lake

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.