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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

SRT reveals Satin Vapor Edition 300, Charger and Challenger SRT models

With the exception of some notable truck and van introductions, Chrysler brands have tended to use the Chicago Auto Show to bring out new special editions, pimp their aftermarket parts support or indulge in the occasional flight of fancy. That plan is holding true for 2014, as well. Cases in point are these new Satin Vapor Editions of the 2014-model-year Dodge Challenger, Dodge Charger and Chrysler 300 - all from SRT.
The Satin Vapor name may sound like a failed 1970s glam-rock band, or a pseudo-gynecological diagnosis from the Old West, but is, in fact, pretty much a tape-and-trim package for this trio of hi-po Mopars. 300, Challenger and Charger alike come shod with 20-inch aluminum wheels finished in Black Satin Vapor Chrome, and are accented with Satin Black bits aplenty. The 300 gets blacked-out mirrors, spoiler and roof; the Challenger applies it to mirrors and its fuel door; while the Charger has the stuff covering its roof, hood and Super Bee tail graphic.
Interiors of the cars have been mildly updated as well, with all three getting some combination of Nappa leather, ultra-suede and carbon-fiberish finishes.

Dodge Challenger Hellcat valet mode angers parking attendant

I spent over three years as a valet. It was good money and an excellent second job when I was getting my start as a writer – ten hours per week at the small restaurant I worked for was good for anywhere from $150 to $250. Over those years, I can say with absolute confidence I never goofed off in someone's car. Unfortunately, not all valets are so trustworthy. Like these idiots. Apparently, a Dodge Challenger Hellcat owner captured the valets at Universal Studios in Florida on his dashcam messing about behind the wheel of his 707-horsepower muscle car. One valet is behind the wheel and there's another riding shotgun as they aimlessly wander about the parking lot, lamenting the fact that the owner (wisely) engaged valet mode before handing over the keys. "We can't do anything," they whine. The owner, for his part, seemed pretty cool about the whole thing, writing in the YouTube description that he purposely kicked up the exposure at the end of the video to hide the identities of the valets. He also added that they didn't do anything wrong – this former valet agrees to disagree, based on the over four minutes it takes to actually park the car – and that he was thankful for valet mode. You can check out the video above – be warned, though, there is some language in it. And remember, if you valet your car, use valet mode, check the odometer when you drop off and pick up, and if everything checks out, give the poor guys a tip. Want more recent Hellcat news? Check out the Wrangler Trailcat concept headed to the Easter Jeep Safari in Moab, photos of a possible Hellcat HD Ram pickup, and spy shots of the Hellcat-engined Jeep Grand Cherokee Trackhawk. It's been a good week for 707-hp Mopars. Related Video: