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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Watching a 2010 Dodge Challenger become a Plymouth GTX is a restomod education

We cover a lot of restomods, many of them one-off SEMA show cars and low-volume builds from professional shops that sell for hundreds of thousands of dollars. Autoevolution tells the story of Steve Mirabelli, who creates Mopar restomods as a hobby when home from his day job as a NASCAR Sprint Cup car builder for Hendrick Motorsports. Working on his own, the stuff we've seen from Mirabelli so far deserves to sit at the same table as Kore and Ring Brothers. First he spent four years turning a 2006 Dodge Charger SRT8 into a 1968 Dodge Charger, the cardinal feat being the proportions; many builds leave the modern Charger's thick sides uniting a nosecone and high Daytona wing. Mirabelli didn't let himself off so easy, finding a '68 Charger abandoned in a field to lay over the '06 chassis, then working the proportions — such as adding 11 inches to the wheelbase — so that the 20-inch wheels look like they could have been stock fitment in '68.    His current build is recasting a 2010 Dodge Challenger R/T into a thid-gen Plymouth GTX, May 6 representing two years since the first video documenting the process. These videos are another highlight. For anyone who's ever wanted to see every step in how the professionals turn classic cars into modern monsters, Mirabelli's criminally under-watched YouTube channel is the place to go. There are 43 videos so far on the GTX transformation, with Mirabelli taking time to explain and demonstrate his thought process and methods every step of the way. It's an online course in restomodding, maybe the perfect final binge before returning to our outdoor lives.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

Dodge offers 100 years of solid advice in new ad

This is a cool ad. Dodge, which is celebrating its centennial this year, recruited some of its peers to see what you should and shouldn't do in life. Of course, some are obvious - don't complain, learn from your mistakes and live for now.
Then again, some are less obvious. Some, actually, are downright awesome. Towards the end, each piece of advice is interspersed with clips of Dodge's redesigned Challenger smoking its tires. Really, this ad feels like it'd be worthy of a Super Bowl spot. This commercial's personal nature is really in keeping with some of the big game's most interesting ads, like the Imported From Detroit commercial, the Farmer ad and Maserati's surprise clip from this year's game.
Take a look below and let us know what you think.