2008 Dodge Ram 4500 Slt 4 Door Cab & Chassis on 2040-cars

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What's the deal with Chrysler demanding colleges crush their Vipers? [w/video]

Students and teachers at a Washington community college are up in arms following an order from Chrysler that it must destroy the pre-production Dodge Viper that was donated to the school's automotive technology program ten years ago.
The Viper in question is said to be the fourth off the production line, based on its VIN, and has had its emissions controls disabled, allowing its ten-cylinder engine to produce 600 horsepower, according to a report from Yahoo! Autos. As one of the first Vipers ever produced, the school's AT instructors claim it could be worth $250,000 in a museum, while a local news report purports that Jay Leno once tried to purchase the car, but the sale was prevented by Chrysler.
As pointed out by our friends at Autobytel, though, there are a lot of things in this story that don't quite add up. Immediately noticeable from the news report embedded below - which shows the car at South Puget Sound Community College - is that the car in question is not a 1992 model. When the Viper went on sale in 1992, it was only available as an RT/10 with a (flimsy) soft top, like the red car shown above. But the car featured in the report from KING5 News (inset image) is clearly a hardtop Viper GTS, which didn't enter production until 1996. And even if, as reported by a local newspaper, the hardtop featured is a prototype, it doesn't explain the lack of another iconic feature of the first Vipers - their distinctive side pipes. This kind of pokes holes in the school's argument that this is the fourth Viper to ever roll down the line. At best, this appears to be a pre-production Viper GTS.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Dodge Charger Pursuit takes Tesla interior approach

A police car's computer is just as integral to its duties as a set of lights and sirens. The popular approach for these systems is to grab something like a Panasonic Toughbook laptop, add a big, bulky tray to hold it, and use this inelegant setup for running plates and doing all the other things a cop needs to do while on the road. The downside, besides simple aesthetics, is that this arrangement robs the officer's shotgun-riding partner from legroom. Dodge, though, has come up with a far more elegant and functional solution. Taking a page out of Tesla and Volvo's book, Dodge has replaced the five-inch UConnect display and laptop mount in the Charger Pursuit police car with an enormous 12.1-inch, portrait-format touchscreen display. Called, UConnect 12.1, the new system doesn't do away with the old fashioned computer outright. Instead it moves the bulky unit to the trunk, where it can connect to the display via an ethernet cable. This is good for multiple reasons. First, there are no pricey installation or upfitting charges, like there are for most laptop carriages. Secondly, the plug-and-play nature of the new UConnect system won't require the department to buy new laptops. And third, there's no need to retrain officers, since the only thing that's really changing is the input. While the Charger Pursuit will continue to offer redundant audio and HVAC controls, the 12.1-inch display can, at the press of a "button" split to display Fiat Chrysler's familiar 8.4-inch display. Make one more tap on the screen, and the police-issue laptop can be managed through the full touchscreen. The touchscreen will also display a menu bar at the top of the page, which can easily be edited by officers. All it takes is a simple drag and drop from the application menu to the top of the display. According to Dodge, the touchscreen will even play nice when its operator is wearing gloves. "As America's high-performance police vehicle, Dodge Charger Pursuit is going big for 2016, offering a massive, Uconnect touchscreen system that streamlines a law enforcement officer's computer system with our easy-to-use Uconnect system – on an all-new laptop-sized 12.1-inch touchscreen display," said Tim Kuniskis, Dodge and SRT's president and CEO.