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Dodge Viper might not live past 2017

The Dodge Viper might be running out of venom because the muscle-bound sports car could be on the road to being cancelled in just a few years. According to Allpar, the proposed deal between the United Auto Workers and FCA US would close the Connor Avenue Assembly plant, which produces the Viper, in 2017. The proposed union contract doesn't give a reason for closing the factory, but the decision is understandable if frustrating. The plant was idled twice last year to reduce production of the Viper to match flagging demand. A $15,000 price cut for the coupe eventually allowed for a sales surge, but that appetite hasn't continued in 2015. From January through September of this year, the company has only moved 503 of the sports cars, down eight percent. To further spur demand, Dodge has employed a few other tactics like the 1 of 1 program for buyers to personalize their Vipers, and the introduction of the brutally track-focused ACR. In a world where high-end sports cars are continuing to get friendlier for both their drivers and the environment, the Viper remains a holdout with a big, naturally aspirated V10. Even with the addition of some electronic aids on the latest Vipers, the snake still demands respect from those behind the wheel. Respect is fine, but sales are what matter to FCA – and the harsh reality is that a lack thereof might force the Viper into retirement, whether we like it or not.

2015 Dodge Viper getting small increase in power

The Viper is used to being the most powerful car in the Dodge and SRT stables, but the arrival of the 2015 Dodge Challenger SRT Hellcat means that's no longer the case. The serpentine supercar is, however, reportedly getting a small boost in output for 2015, amounting to all of five horsepower.
The increase was uncovered by Road & Track courtesy of the SAE J1349 certification process to which Detroit's Big Three automakers submit themselves and which reports the Viper's output at 645 hp instead of the 640 it was rated at until now. There are a hundred factors that could have contributed to the relatively mild boost in output (best guess? nothing at all changed...), but we doubt anyone's going to complain about some extra horses under the hood.
The five-horsepower boost brings the Viper that much closer to the 650-hp Chevy Corvette Z06, not to mention the 707-hp Hellcat, but the Viper's impressive power-to-weight ratio ought to mean it'll have little problem keeping up in a straight line - which is just one of the reasons why Chrysler won't shoe-horn the Hellcat into the Viper: as R&T points out, the supercharged engine is too heavy and the blower makes it too tall to fit in the Viper's engine bay.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.