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Stellantis wants to outfit cars with AI software to drive revenue

MILAN — Carmaker Stellantis announced a strategy Tuesday to embed AI-enabled software in 34 million vehicles across its 14 brands, hoping the tech upgrade will help it bring in 20 billion euros ($22.6 billion) in annual revenue by 2030. CEO Carlos Tavares heralded the move as part of a strategy that would transform the car company into a “sustainable mobility tech company,” with business growth coming from features and services tied to the internet. That includes using voice commands to activate navigation, make payments and order products online. The company is expanding existing partnerships with BMW on partially automated driving, iPhone manufacturer Foxconn on customized cockpits and Waymo to push their autonomous driving work into light commercial vehicle delivery fleets. StellantisÂ’ embrace of artificial intelligence and expansion of software-enabled vehicles is part of a broad transformation in the auto industry, with a race toward more fully electric and hybrid propulsion systems, more autonomous driving features and increased connectivity in automobiles. Ford and General Motors also are banking on dramatically increased revenue from similar online subscription services. But the automakers face immense competition for monthly consumer spending from movie and music streaming services, news outlets, Amazon Prime and others. Stellantis, which was formed from the combination of PSA Peugeot and FCA Fiat Chrysler, said the software would seamlessly integrate into customers' lives, with the capability of live updates providing upgraded services over time. New products will include the possibility to subscribe to automated driving features, purchase usage-based car insurance or even increase the power of the vehicle with a tune-up to add horsepower. As a baseline, Stellantis generates 400 million euros in revenue on software-generated services installed in 12 million vehicles. To meet the targets, Stellantis will expand its software engineering team of 1,000 to 4,500 in North America, Asia and Europe. More than 1,000 of the expanded team will be retrained in house. Stellantis also announced a new partnership with Foxconn to develop semiconductors to cover 80% of the companyÂ’s needs and simplify the supply chain. The first microchips from the partnership are targeted to be installed in vehicles in 2024.

2015 Dodge Viper price drops $15k for 2015

We recently saw updated specs and new trims of the 2015 Viper, but it looks like the folks at Dodge were saving the biggest surprise for last. Prices on all levels of the American sports car are seeing an immediate, across-the-board price cut of $15,000; even 2014 models still remaining on dealer lots.
The new MSRP for the 2015 Viper in its base SRT trim now starts at $84,995, and when the TA and GTS come to the lineup later next year, they start at $100,995 and $107,995, respectively. The move seems like a swing for the fences that might help to quell slow sales.
Obviously, current Viper owners might be somewhat peeved that their investment was just re-priced by the company. However, to assuage some of their concerns, Dodge is giving all fifth-gen owners a certificate worth $15,000 towards the purchase of a new one, which comes in addition to the price reduction.

Find these Star Wars-themed Dodge muscle cars near you

Getting excited for the upcoming release of The Force Awakens? Well you're not alone. Aside from the legions of fans squeezing into their costumes to line up for the theatrical premier on December 18, Dodge has been roaming the streets of Los Angeles with three Star Wars-themed muscle cars. And you can track where they're going on Twitter. The trio includes a Charger and Challenger, both in SRT spec, with Hellcat engines, and wrapped to look like Stormtroopers from the First Order Legion like the Fiat 500e we saw at the LA show last month. They're joined by a Viper ACR done up in a black livery inspired by Kylo Ren – one of the villains in the upcoming sequel. The special squadron has been patrolling the streets of LA since Friday and will be through Monday. If you spot them, you can post their location to Twitter with the hashtags #Dodge and #TheForceAwakens – and if you haven't, you can see where others have in real time. As we go to press, they've already been spotted in Beverly Hills, at The Grove, and on Hollywood Boulevard. Of course, this isn't the first time we've seen cars used to promote Star Wars, or vice versa. Volkswagen famously channeled Darth Vader, Toyota used everyone's favorite droids to advertise the Prius PHEV, and Nissan used Stormtroopers to promote the Juke. Red Bull even had its whole team dressed up in costume at the 2005 Monaco Grand Prix. We doubt this will be the last time we'll see the Force propel itself on four wheels in our galaxy, either. Related Video: Specially Wrapped Dodge and Viper Vehicles Patrol L.A. Streets This Weekend in Celebration of Upcoming "Star Wars: The Force Awakens" - Fans can get their pictures taken with First Order Stormtrooper-themed white Dodge Charger SRT Hellcat and Dodge Challenger SRT Hellcat, plus Kylo Ren-inspired black Dodge Viper ACR - Vehicles patrol Los Angeles-area streets Friday, Dec. 11 – Monday, Dec. 14 - Track vehicle locations in real time on Twitter using hashtags #Dodge and #TheForceAwakens - Dodge social media activation part of FCA US partnership with Disney and Lucasfilm to co-promote "Star Wars: The Force Awakens" opening in theaters December 18 December 11, 2015 , Los Angeles - The weekend before "Star Wars: The Force Awakens" opens in theaters worldwide, Dodge is taking to the streets of greater Los Angeles with a team of specially wrapped Dodge vehicles to give fans the opportunity to take photos and videos with them.