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2016 Dodge Viper ACR First Drive [w/video]

The Dodge Viper is not a comfortable car. Livable, yes. The interior is covered in fine materials. But you still climb over a hot door sill to enter the tiny cabin. And the frequency range of the engine's noises seem specifically designed to cause headaches. What happens, then, if you remove all pretense of civility from a Viper and add equipment solely aimed at improving lap times? You would have the 2016 Dodge Viper ACR. In terms of achieving its purpose, this car is a absolute success. In many ways it's also the most honest Viper of the current generation. Prices start at $121,990 (including $2,100 gas-guzzler tax and $1,995 destination), or $32,900 more than the least expensive Viper. In ACR trim, the Viper loses the under-carpet padding, 9 of 12 speakers plus amplifier, carpet and trim from the cargo area, and sound deadening in front of the rear wheel wells. The parts of the interior still covered add healthy amounts of Alcantara or optional carbon fiber. That weight loss is compensated by the addition of go-fast bits like the giant rear wing (or the larger "x-wing" on the Extreme Aero Package), 10-way adjustable Bilstein Motorsports shocks, Brembo carbon-ceramic brakes, a rear diffuser, and a front splitter. Total claimed curb weight is 3,392 pounds in Aero trim (standard ACR trim is 18 pounds lighter), which is within a few stone of the rest of the Viper lineup. The diffuser strakes and leading edge of the splitter are removable, made to be replaced after rubbing on track tarmac and make street driving slightly more practical. Not that you'd want to drive the ACR on the street, with the lack of noise insulation and spring rates twice as stiff as the Viper TA, but it is street-legal. Dodge claims the DOT-approved Kumho Ecsta V720 tires on the ACR allow faster lap times than some race compound tires. Our test was limited to on-track shenanigans at Virginia International Raceway. Which is fitting because we wouldn't have anything good to say about driving the car on the street. The ACR is, essentially, a race car sold in the showroom, although with the Viper's 1 of 1 customization program, your custom build can include as many creature comforts as you like. Lined up in pit lane at VIR, the Viper ACRs for our evaluation blur the air with heat shimmer. All of the test cars have air conditioning, but that shuts off at full throttle with a six-second reset.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Dodge Demon test mule spotted wearing unusual camouflage

The Dodge Demon apparently refuses to stay under wraps. The endless rollout of teasers continues each Thursday, but thanks to both Vin Diesel and our trusty spy photographer we have a whole suite of photos that show a nearly complete car in the flesh. This car appears to have been hiding in plain sight, as some of these photos were captured in the Detroit area. The car or cars in these photos is far less polished than the one shown in all of Dodge's teasers. The Air Grabber hood is unpainted, though it does come with some awesome hood pins. The same goes for the bolt-on fenders, as other pictures show a cleaner integration of the Demon's widebody modification. Despite the large Nitto logo on the top of the windshield, the cars in these photos are both wearing a set of Pirelli PZero All-season Plus tires on non-Demon wheels. It's as if drag radials aren't the best choice for winter driving. This car is fitted with two-piece Brembo brakes, but there's no telling if they're different than the standard Hellcat's. The decals on the side of the car may give clues to some of the Demon's equipment, but based on the LB Performance - commonly known as Liberty Walk- logo, the decals are likely more of a ruse than anything else. Liberty walk is famous in the tuning community for big, bolt-on body kits. The looks perfectly suit these test cars, though Borla exhaust and a Hurst shifter would be a wonderful addition to the Demon. Outside of that, there isn't much new to glean from these photos. Most of our questions about the Demon (horsepower, gearing, price) can't be had from pictures. Look for more news each Thursday in the lead up to the car's debut in New York in April. Related Video: Featured Gallery Dodge Demon Spy Shots View 14 Photos Related Gallery Dodge Demon Teasers View 17 Photos Image Credit: KGP Photography Spy Photos Dodge Coupe dodge hellcat