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2015 Dodge Charger configurator opens up shop

Itching to get your hands on a new 2015 Dodge Charger? Your day is almost nigh, my friend While you're waiting, you can spec out how you'd want your muscle sedan to look as Dodge has included the revised four-door in its online configuration tool. Though it's not the most impressive or interactive of configurators we've seen, the site lets you choose any color you want (from the limited array available anyway) along with all the key options packages and such. First you'll need to choose a trim level though, but we're afraid the Hellcat version isn't part of this site, and the SRT site hasn't launched a configurator yet for the world's fastest production sedan, so you'll have to choose between SE, SXT and R/T trim levels. Related Video:

2019 Ram 1500 features an updated Ram's head badge

Full-size truck owners love to make a statement. That's how we've arrived at the mile-high grilles, acres of chrome and belt buckle-esque badging you'll find on trucks like the Chevy Silverado, Ford F-150 and Nissan Titan. The new 2019 Ram 1500 made its debut this week at the 2018 Detroit Auto Show. While the sheetmetal and grille are the most obvious visual changes, the ram's head badge quietly got a modern redesign. At first glance, it appears to be the same badge that's graced Dodge and Ram vehicles for decades. Look closely and you'll see that this new one is all squared off, ditching all the curves for straight edges. It looks chiseled rather than carved and is a far cry from the detailed Ram's head that made a debut back in 1981. It also incorporates the new "RAM" lettering that replaced the crosshair in the truck's grille. View 4 Photos Little things like this do a lot to keep a vehicle fresh. Dodge seems to be the only automaker capable of changing logos anymore. Ford and Chevy are stuck with the blue oval and bowtie, so why not take advantage of a newer nameplate? Related Video: Image Credit: FCA Design/Style Dodge RAM Truck

How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.