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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge Demon's A/C helps its supercharged Hemi make more power

Staying cool is one important key to performance. Simply, more air means more power, and cool, dense air is better than hot air. While forced induction might help make copious amounts of horsepower, turbos and superchargers produce heat. Intercoolers help, but the new Dodge Demon and its supercharged Hemi need a bit of an extra boost. In Drag Mode, the Demon's engine commandeers the car's air conditioning system to help chill things out. The Demon will have the first production application of a liquid-to-air charge air cooler chiller system. Literally, the car's air conditioning system is used to cool the air going into the engine, dropping temps by up to 45 degrees Fahrenheit. Dodge claims the system helps achieve "temperatures previously unattainable by pressure-charged street-legal production vehicles." As cool as this may sound, the technology isn't new. Ford had a prototype system in the early 2000s called SuperCooler, though that system never made it to production. While the Demon's system doesn't have a super cool name like the one from Ford, the pair essentially work in the same way. In theory, it should have the same effect as a bottle of nitrous. According to Autoweek, Ford's system bumped up the output of the F-150 Lightning by about 50 horsepower. Turns out that air conditioning isn't always a huge power suck. Related Video:

Dodge Charger SRT Hellcat in the works

In Autoblog's recent First Drive of the 2015 Challenger SRT with the 707-horsepower Hellcat V8 we found its engine to be as brutally powerful as the numbers would suggest, even if it wasn't the best handler. However, the muscle-car-styling just isn't right for some buyers that need four doors and proper rear seats to haul around the family. It appears that Dodge has their backs, though, because the Hellcat is very likely on its way into the Charger in the near future. Imagine the looks on your passengers' faces when you stomp down on the throttle.
According to Road and Track, when Dodge submitted the Hellcat for engine power certification to the Society of Automotive Engineers, the company included the Charger on the paperwork. That showed that the automaker wanted the engine checked out for the sedan, too. R&T reckons the 707-hp Charger would hit the road about a year from now, clearing the Challenger for a year of exclusivity with the powerplant.
When the Charger SRT Hellcat does hit the road, it may carry a very special accolade. Assuming nothing beats it in the meantime, it might be the world's highest horsepower production sedan. Think on that for a second. Even a Mercedes S65 AMG only has 621 horsepower, though a good bit more torque at 738 pound-feet to the Dodge's 650 lb-ft. So while the beastly engine is getting put into other models, where else would you like to see it? The Ram? Grand Cherokee? Let us know in Comments.