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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Chrysler recalls AWD 300, Charger, Ram 1500 over ZF transmission

What do the Chrysler 300, Dodge Charger and Ram 1500 all have in common? Yes, they're all Chrysler products, and two of them are based on the same platform. And we're sure you could find more similarities between them all, but the common trait we're looking at here is that, while they all come standard in rear-drive form, they're also available with all-wheel drive. And it's the transmission in those models that's the subject of the latest recall notice issued by the National Highway Traffic Safety Administration.
The output shaft on the eight-speed automatic transmission supplied by ZF to Chrysler for the AWD versions of the 300, Charger and Ram 1500 is apparently prone to fracture. That in the end could leave the vehicle without power and could, according to the NHTSA investigation, increase the chance of a crash. The vehicle could also roll away if even if left in Park without the handbrake applied.
That's why Chrysler is calling in 4,194 examples of those three models from the 2013 model year. Dealers will be responsible for inspecting the transmissions and, where necessary, replace the entire unit. See the full recall notice below for all the details.

Junkyard Gem: 1990 Dodge Colt Vista

The partnership between Chrysler and Mitsubishi started way back in 1971 and led to plenty of Mitsubishis being sold in the United States as Chryslers, Dodges, Plymouths, and Eagles (plus the use of Mitsubishi engines in all manner of Chrysler-built vehicles). The Colt name – used on a series of Galant-, Lancer-, and Mirage-based cars – became a fairly successful brand for Chrysler, and so it was slapped on Dodge- and Plymouth-badged Mitsubishi Chariots. The Colt Vista wasn't a huge sales success, and you won't see many today, but they had a certain following. Here's a rare '90 that I spotted in a Minneapolis self-service wrecking yard over the summer. Just 114k miles on this one, but the rust got pretty bad and that's the most likely culprit for its junkyardization. These cars made good family haulers, although you wouldn't find many of their 2016 counterparts sporting three pedals. Turbo Tom kept it going for quite a while, but rust never sleeps in Minnesota. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In Japan, the Chariot was sponsored by the terrifyingly disembodied head of Mickey Mouse. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Seats seven actors! Featured Gallery Junked 1990 Dodge Colt Vista View 17 Photos Auto News Dodge Automotive History Hatchback Minivan/Van dodge colt