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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge Hellcats getting price hike

Dodge plans twice as many Hellcats on the road for the 2016 model year, they are going to be a bit more expensive when buyers sign on the dotted line. According to CarsDirect and confirmed to Autoblog by Dodge, 2016 Challenger SRT Hellcat costs $65,190, an increase of $4,200 over 2015. That figure includes $995 for destination and $1,700 for the Gas Guzzler charge. The latest Charger SRT Hellcat retails for $68,640, a $3,650 increase. Other SRT trims of the muscle cars also see a price hike. The 2016 Challenger SRT 392 is $51,190, after destination and a $1,000 guzzler charger – a $3,500 increase. The Charger SRT 392 also jumps $3,000, to $51,990. Even at 2015's prices, Dodge was having problems keeping up with demand for the Hellcat, and the higher price isn't likely to change that. And before you think the company is going plum crazy, the 2016 models of all four muscle cars come standard with Laguna leather seats and navigation. According to company spokesperson Dan Reid to Autoblog, both items had a "very high customer take rate," and the previously optional features are valued at $2,490. Dodge previously announced a discount for those who had a sold 2015 Hellcat order canceled in the switch to 2016. Those amount to $5,000 on the Challenger and $4,000 Charger, which seems like a sweet deal for those customers. Related Video:

Mopar introduces winter tire and wheel packages

Winter is coming, and Mopar will try to help drivers stay safe in the cold weather this year by offering a winter tire and wheel package for a variety of FCA US vehicles for the first time. The packages combine everything drivers need to be prepared for slick roads, including winter tires, steel wheels, and Tire Pressure Monitoring System sensors. Even better, the company delivers them mounted, balanced, and ready for installation. Customers can order the bundles from dealers now. Mopar offers packages with the General Altimax Arctic tire on the Dodge Caravan, Chrysler Town & Country, Jeep Cherokee, and Chrysler 200. All- and rear-wheel drive configurations of the Chrysler 300 get the Michelin X-Ice Xi3, and the all- and rear-drive Dodge Charger models use the Continental WinterContact SI. Depending on the vehicle, prices vary between $242 and $292 per wheel, and Mopar will expand the program to even more models next year. Spending the extra money on winter tires really can make a difference. Experts are clear that the specialized rubber simply works better when the weather gets cold. They can shorten braking distances and improve traction – even with all-wheel drive. Plus, winter tires can often last for more than one year, which spreads out the investment. ALL-NEW MOPAR WINTER WHEEL ASSEMBLIES DELIVER ADDITIONAL COLD-WEATHER CONTROL 01/12/15 from Mopar Print this page Add this release to Your Downloads Mopar winter wheel assemblies include winter tire, steel rim, Tire Pressure Monitoring System (TPMS) Assemblies delivered mounted, balanced, ready to install December 1, 2015 , Auburn Hills, Mich. - Winter is coming and just in time, so are all-new Mopar winter wheel assemblies. The all-new Mopar winter wheel assemblies are available for order for a variety of FCA US vehicles. Assemblies include a winter tire, steel rim and Tire Pressure Monitoring System (TPMS), and are delivered mounted and balanced, so you or your dealership can quickly and easily pop off all-season rims and rubber and put on cold-weather appropriate gear. "Mopar is rolling out our first-ever offering of winter wheel assemblies for those customers who desire a little extra control during the cold weather seasons," said Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global.