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Lackluster Dodge Dart sales trigger layoffs

Hidden amidst the overall very positive sales figures that Chrysler released earlier this week were a few disappointments, the biggest of which may be the Dodge Dart. While Dodge sales in general were down 11 percent from a year ago, the Dart's poor figures stood out from the rest - with 4,888 units sold, the Dart was down 37 percent in February.
It comes as little surprise, then, that the automaker has announced layoffs at its assembly plant in Belvidere, IL. According to The Daily Herald, Dodge will temporarily lay off 325 workers "to balance vehicle supply with current sales demand." Put more simply, there are more Darts than buyers at the moment...
We don't think the Dodge Dart is a bad car, but it's playing in a market that offers a few standout sellers, like the Chevy Cruze, Ford Focus, Honda Civic and Toyota Corolla. According to AutoPacific analyst Dave Sullivan, as quoted by The Daily Herald, "great incentives on the Dodge Avenger" are also partly to blame for the Dart's poor showing.

SRT back to Dodge, Dart SRT, new Challenger, Charger and Caravan's death outlined in 5-yr plan

The onslaught of news from Fiat Chrysler's layout of five-year plans continued with Dodge CEO Tim Kuniskis this morning, including the unexpected announcement that SRT was coming back into the fold.
After just a few years existing as an independent entity within the Fiat Chrysler universe, an unceremonious press release hit in conjunction with today's lineup of announcements, saying "the SRT family of vehicles will be consolidated under the Dodge brand." Group CEO Sergio Marchionne thanked SRT headman Ralph Gilles for his dedication to the high-performance wing, calling out is efforts in expanding the vehicle lineup and including more customized models. He did not reference disappointing SRT Viper sales today, but we sense there's a bit of subtext.
With the SRT reunion at Dodge, it's appropriate that some of the most exciting product announcements for the next five years have to do with upcoming performance products. First out of the gate will be a refresh for that flagging Viper in 2015, which comes as little surprise.

Cruiser's close call caught on camera

A new recruit to the Kansas Highway Patrol experienced his first brush with danger on his first day when a semi truck clipped his cruiser during a traffic stop last week. Public relations officer Tod Hileman said in a Facebook post that the incident occurred when an officer and his brand-new trainee pulled over a black Dodge Charger on I-70 in Trego County, Kansas. Hileman said in the comments that the cruiser was parked two feet away from the white line on the shoulder. Not only did the driver not get over a lane when he saw the stopped cruiser per Kansas law, he seemed to have moved closer to the side of the road. The big rig managed to send the cruiser's side mirror and spotlight flying across the road. The truck could have easily injured one of the officers, perhaps fatally. The truck driver ignored Kansas' Move Over law, which requires "drivers approaching a stationary emergency vehicle displaying flashing lights, including towing and recovery vehicles, traveling in the same direction, to vacate the lane closest if safe and possible to do so, or slow to a speed safe for road, weather, and traffic conditions." With a clear lane to his left the trucker in this case had no excuse. He stopped after the crash and was cited by the officers for failing to change lanes when he saw the stopped vehicles. Being a cop is a risky job. So far this year, 28 officers have lost their lives in the line of duty due to car accidents, according to the Officer Down Memorial Page. News Source: Facebook Government/Legal Dodge Videos traffic traffic stop traffic tickets move over law