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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Dodge lets us drive 100-years' worth of history [w/videos]

A raft of important production models from the last hundred years were available for me to either drive or ride in.
Dodge is 100 years old this year. So, as happened on Ford's recent centennial, the 50-year birthday of the Porsche 911, and others, the company has an excuse to trot out the highlights of its history next to its upcoming model lineup, and declare that "these are the fruits of the Dodge Boys' tree whose roots have grown strong." Or something like that. Never so hampered by marketing skepticism that I'll pass up the opportunity to burn someone else's rubber, I was happy to drive out to Meadow Brook Hall in Rochester Hills, MI - former grand estate of the Dodge family - to hear the spiel.

Driving the 2019 Dodge Durango Pursuit | Bells and whistles, lights and sirens

Recently, we went to the FCA proving grounds in Chelsea, Mich., to test out the company's 2019 model-year lineup. There are a lot of cars to choose from, and only a limited time to drive them, so since we couldn't drive the Dodge Challenger SRT Hellcat Redeye (that drive is coming soon, though) naturally we gravitated to the flashiest, noisiest one: the 2019 Dodge Durango Pursuit police vehicle. This is the first time the Durango is being offered as a cop car, and there are a number of features that make it fit for service. All Durango Pursuit models feature all-wheel drive, and it's available with two different engines. The standard motor is the 3.6-liter Pentastar V6, providing 293 horsepower and 260 pound-feet of torque. The tester we got to drive, though, was equipped with the 5.7-liter hemi V8, good for 360 horsepower and 390 pound-feet of torque. It also has a load-leveling performance suspension, which really helped out when we tossed it around the handling course. It has 8.1 inches of ground clearance, which means it can get to scenes off the beaten path. As much as we loved driving it, we had the most fun just playing with the lights and sirens of the Durango Pursuit. Standing outside the vehicle, the sirens and horn are incredibly loud, enough to make bystanders jump in fright. Dodge did a good job with the sound deadening, though, and the sustained wail wasn't bothersome when chasing imaginary suspects around the test track. One feature we didn't get to test out, but important to police duty, was the special Uconnect system in the Durango Pursuit. More than just an infotainment system, the seven-inch display is equipped to integrate various law enforcement systems. Another cool detail about the car, its tri-zone climate system is ideal for K9 units, with the ability to set separate HVAC settings for the dogs in the back of the car. Check out the video above, and stay tuned for more videos to come from our time spent at FCA's Chelsea proving grounds. Related Video: Dodge Crossover SUV Police/Emergency Special and Limited Editions Videos FCA