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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Buyer says Dodge dealer gave him wrong Charger, failed to notice for 2 months

Mistakes happen, and they happen all the time. But when that mistake means a customer doesn't get what he or she paid for, something's gotta give. That's what one Dodge Charger buyer claims he is trying to sort out with his local dealership. Two months after taking delivery, the owner (going by the user name Dakrbouncer4689 on Reddit) says he got a call from his local Dodge dealership reporting a little problem. He had ordered and paid for the Charger SXT (pictured above on the dealer lot), but was given a Charger SE instead. The SE being the lower trim level, this presented one set of problems – namely a $2,000 discrepancy in equipment, like a five-speed automatic versus an eight-speed, a 4.3-inch infotainment display instead of 8.4, heated seats, leather steering wheel, premium audio, remote starter and so on. The second set of issues is that the VIN number on the paperwork (including the registration and insurance papers) of course doesn't match that of the car itself. The dealer, having obviously made a rather large mistake, apparently called the owner in to sort out the mess, but according to the customer's account, things didn't go as smoothly. Instead of immediately working to address the problem, the salesman kept the owner waiting, acted like it was no big deal, and offered only to swap the cars with no compensation for the trouble. Fortunately, the manager proved more sympathetic and apologetic, and offered the customer three options: he could swap the cars (re-doing the tinted windows on the SXT that the customer had done on the SE and throwing in leather seats for free), he could keep the SE (with the dealership handling the paperwork, throwing in the leather seats, adjusting the price and refunding an extra $400), or they could cancel everything, return the car and part company. As we go to press, the Charger owner had yet to make (or at least share) his decision. But while the principle of caveat emptor makes us wonder how he managed to take home a different car from the one he paid for, clearly the salesman and the dealership made a pretty large mistake by presenting him with the wrong set of keys and letting him off the lot without double checking it all. News Source: Darkbouncer4689 via Reddit, World Car Fans Dodge Car Buying Car Dealers Economy Cars Sedan

2014 Dodge Durango

Say what you want about the Dodge Durango, but ever since it came on the scene in 1998, it has occupied its own niche in the SUV market - not too small, not too big, tough, able, not always the best on the road and not always the best off-road. If it were a football player, it would be a tight-end that can block and catch. If it were a hamburger - a double burger with cheese and bacon, but not the Whopper.
As part of a mid-cycle upgrade for what was already a very capable SUV that Chrysler introduced in 2011, and built on the same platform as the Mercedes GL-Class and Jeep Grand Cherokee, the 2014 Durango has gotten some refinements worth noting that have cleaned up its tailoring and toned up its body and powerplant. The result is an SUV that shows itself to be a very good value in a category full of sticker prices that can run away faster than a kid who's been told he has to take ballroom dancing lessons.
Chrysler executives showing us the new Durango made a special point to reiterate that the Dodge brand is not going away, as has been rumored after the company took the Ram and Viper - the cream of the brand - out from under the Dodge umbrella. Turns out Dodge has been the brand attracting the most young people (who knew?) and has a younger average age buyer than Honda. The Dodge brand historically has also attracted buyers who aren't exactly Phi-Beta Cappa, which some companies worry about. Chrysler not so much. Dodge buyers tend to be more the working, high-school-educated, community-college-educated backbone of the work force in America. If they keep coming to Dodge, the Durango is a pretty good piece of hardware to save up for.