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Barracuda's Dodge branding no biggie, but what about engines?

Rumors about a revival of the Barracuda nameplate have been circulating for years now, though which brand it might fall under has been a bit of a mystery. Initial speculation had the car labeled an SRT product, but that acronym has since returned to its former role as a sub-brand for top-performance Mopars. Thanks to leaks from a recent FCA dealership event, we know the Barracuda is back on the table but will be sold under the Dodge umbrella, a move that has been generating a bit of ire from Pentastar fanatics, as the car was originally part of the defunct Plymouth brand. Given what's known about the new model, however, the badge is the least of my concerns about the new car. Let's start with the re-branding itself. This isn't the first time Chrysler has shuffled models around to different brands. The current-generation Viper spent two years as the flagship model under the SRT banner, only to return to Dodge for 2015 when SRT resumed its former role as a sub-brand. Years ago, the Neon was sold as a Plymouth, a Dodge, and a Chrysler model, depending on where you shopped for one. When Plymouth ceased to exist, the last few years of Prowler production got Chrysler badges instead. Then there's the new Jeep Renegade, a model whose name was born out of a trim level. The Barracuda might not turn out to be a muscle car in the way we currently define them. Further examples of naming liberties taken throughout automotive history could fill a book, but suffice it to say that these days a model's name has very little to do with the vehicle itself or any legacy it might have. The Barracuda name might be a particularly sacred cow with enthusiasts, but to me, a much bigger concern is the fact that the car might not turn out to be a muscle car in the way we currently define them. News from the Fiat Chrysler dealer briefing earlier this week indicates that when the next Charger debuts it will share its platform with the Barracuda, much the way the Charger and Challenger are twinned now. One difference is that the Barracuda is tipped to be offered as a convertible, while the modern Challenger is tintop-only. The Charger and Barracuda will use the rear-drive platform developed for Alfa Romeo's new Giulia, itself designed as a BMW M3 fighter both from a dimensional and dynamic standpoint; the Barracuda is expected to be slightly smaller than the current Challenger.

2015 Dodge Challenger SRT Hellcat [w/videos]

Darrell Waltrip once said, "If the lion didn't bite the tamer every once in a while, it wouldn't be exciting." The sentiment behind that aphorism is causing my adrenal gland to wake up as Dodge and SRT drivers and engineers - somber-faced to a man - give me the track talk that will precede my driving the 2015 Dodge Challenger SRT on the circuit at Portland International Raceway. PIR might not be Daytona, and the 707-horsepower Challenger Hellcat might seem tame to a legend like ol' Jaws, but there's a not-small part of me that's thinking about how hard Dodge's fire-breathing kitty might bite.
Just a few hours previous, I'd gotten behind the wheel of the Hellcat for the first time, letting its hyperbole-spitting, supercharged V8 Hemi pull me yieldingly through Portland's morning commuter traffic. Lulled into a cocky certainty by the Challenger's good manners at low speed, I drove the throttle just a hair too deep, too fast when I ran on to the highway ramp. For just an instant the rear tires were utterly drenched in torque, and the back end of the big Dodge loosened up like a drift car on a wet track. Throttle steer lives at the fleeting whim of your right foot in this car.
It was no big thing to lay off the gas and pull the Hellcat back in line as I entered the highway, but the incident did get me to thinking: What will this car do to me on a road course?

Dodge hoping Fast & Furious appearance gives Dart a sales jolt [w/video]

According to Automotive News, Chrysler is hoping Fast & Furious 6 will be kind to the Dodge Dart. While the compact sedan doesn't actually show up in the film, Dodge has partnered up with the movie franchise for a new ad featuring the Dart.
Chrysler hasn't exactly seen the high sales numbers it was originally hoping for with the new sedan, thanks in part to a couple of missteps. For starters, most early-production vehicles were only offered with a manual transmission. Analysts believe Chrysler squandered around 95 percent of potential Dart sales because automatic transmission options weren't immediately available.
Right now, the Dodge Dart rakes 19th among compact cars, pulling down 31,064 sales through April. Last month was the company's strongest, with 8,099 units moving off of dealer lots. Unfortunately, the model has also been handicapped by its older sister, the Avenger. With Chrysler throwing heavy incentives at the aging sedan, many consumers have taken advantage of a better deal with the slightly larger, more powerful Avenger.