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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Aficionauto drives Vin Diesel's fast and furious 1970 Dodge Charger

The Aficionauto host Christopher Rutkowski has a real passion for original and replica cars from movies and television, whether they are from James Bond, Jurassic Park, or incredibly obscure Japanese shows. However, he might have outdone himself this time because he hopped into one of the biggest automotive stars of contemporary cinema. This 1970 Dodge Charger appeared in Fast & Furious and came back in Fast Five, where Paul Walker actually drove it. The menacing, black muscle car will make its return to the franchise in the seventh film, too.
The Fast and Furious Charger is a real beast no matter how you look at it. The interior is nothing more than two seats and a roll cage, and as the video shows, this thing vibrates constantly like a coiled mass of muscle ready to strike. The camera can barely stay in place most of the time. Also, Dom's Dodge is more than happy to do a smoky burnout and leave the driver partially deaf afterward from its wonderful, ear-splitting engine roar.
The Aficionauto also interviews the man who controls the keys to this beast. Bob Hartwig was once an F-15 pilot, but he also loved Hollywood vehicles. Now, he's a partner at Picture Car Warehouse, a company with about 850 cars that supplies vehicles to film studios. This Charger definitely seems to be Hartwig's favorite in the collection, as it should be.

Old vs. New: 2014 SRT Viper takes on upgraded 16-year-old Dodge Viper

It's easy to play the "Would you rather have a New X or an Old Y with a bunch of upgrades?" game more often than we care to admit, but the crew at Car and Driver have taken bench racing to the next level with their latest video. In it, the magazine pits a brand-new 2014 SRT Viper against a highly modified 1997 Dodge Viper GTS. There are 16 years between the time this particular GTS rolled off the production line and when the new car bowed, but that doesn't mean the old snake's owners have been sitting on their hands.
Thanks to a spate of modifications, the GTS offers up a better power to weight ratio than the new machine, but is that enough to overcome the technological leap forward represented by the 2014 Viper? We won't spoil it for you. You'll just have to check out the full clip below for yourself.