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Chrysler recalling 280k Dodge Ram 1500 pickups over axle seizures

Following a June investigation by the National Highway Traffic Safety Administration, Fiat Chrysler Automobiles will be recalling 280,000 Dodge Ram pickups from model year 2005. The issue, NHTSA told The Detroit News, centered on a loose pinion nut, which could cause the rear axle to seize and, potentially, the driveshaft to detach. The affected vehicles were built between January of 2004 and August of 2005, while of the 280,000 trucks, only 257,000 were sold in the US market. According to The News, the recall will begin on February 13, and will see owners report to dealerships to have "a retention feature" added to the pinion nut.

Dodge Hellcat orders on hold due to 'unprecedented demand'

Want to get your hands on a 707-horsepower Dodge Challenger or Charger Hellcat to call your very own? We don't blame you, and you're not alone. According to Motor Authority and confirmed by a spokesperson from Chrysler, Dodge has gotten so many orders for its stable of Hellcats that it simply cannot keep up with demand: "Due to unprecedented demand for the 2015 Dodge Charger and Challenger SRT Hellcats, we are temporarily restricting orders while we validate current orders that are in the system." Put another way, if you're waiting for a Hellcat, your wait is likely to be a lot longer than you'd like. We've reached out to Chrysler to find out how long it might take for a new customer to get a new Hellcat, and we'll update if and when we hear back. Related Video: Featured Gallery 2015 Dodge Challenger SRT Hellcat View 88 Photos News Source: Motor Authority Chrysler Dodge Car Buying Ownership Coupe Performance Sedan dodge hellcat dodge challenger hellcat dodge charger hellcat autoblog black

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.