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Playing in the snow | 2017 Dodge Challenger GT First Drive

The previous day was miserable. An icy rain fell over Portland, Maine, coating the pavement and making even walking a chore. Driving a muscle car like the Dodge Challenger seems ill-advised. But this is exactly the weather Dodge hoped for, because we're here to test the new all-wheel-drive 2017 Challenger GT. The morning of our test drive dawns sunny and cold. The remnants of a late January nor'easter now past, we nonetheless steel ourselves for a day of unruly roads. Stepping into an inch of slush, we open the huge door, climb inside, and nestle into the heavily bolstered driver's seat. Immediately comfortable, we know the Challenger well. It's an old friend. Late in life, it's finally finding stability. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Heading onto the Maine turnpike, we're struck by the Challenger's poise. All-wheel drive civilizes the coupe's brutish nature. We confidently navigate the first on-ramp – still wet from the storm – and merge onto the highway. A rear-wheel-drive car would come unsettled here, yet this Challenger's 19-inch wheels wrapped in all-season Michelin rubber are not disturbed. At the very least, the specter of tire spin would have made us overcautious. All-wheel drive doesn't morph the Challenger into a Subaru Outback, but it does make the Mopar a realistic year-round option for buyers north of the Mason-Dixon line. Dodge arrived at this conclusion after some introspection. The Challenger and its sibling the Charger sedan are usually cross-shopped with each other, and design is often the deciding factor. With Charger AWD sales remaining strong (in 17 Northern states at least 50 percent of Chargers are sold with the system), not offering an all-wheel Challenger leaves money on the table. Ben Lyon, Challenger brand manager, says the common refrain was, "I would have bought a Challenger, or I would have bought a two-door muscle coupe, if it was available with all-wheel drive." View 50 Photos Naturally, the Dodges share an AWD system, which has an active transfer case and the ability to disengage the front axle, making the Challenger a rear-wheel-drive car in certain conditions to help save fuel. Ambient temperature, wheel slip, Sport mode, passing situations, and the driver's behavior can trigger the all-wheel capability.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.