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Dodge pulls New Girl and The Office stars for new Dart spots

Dodge is hoping that a heavy dash of humor helps it move some more units of the Dart with a hilarious ad campaign called Don't Touch My Dart. The spots star actors Craig Robinson, best known for his role as Darryl on The Office, and Jake Johnson from New Girl as neighbors and friends playing a game of one-upmanship over Robinson's new car. Johnson is envious of the ride and just wants to touch it.
The ads are pretty funny if you're a fan of somewhat absurdist humor, and Robinson has just the right amount of over-the-top seriousness to really make the commercials work. They have kind of a Roadrunner and Wile E. Coyote vibe with Johnson constantly in inept pursuit of what he wants, but he clearly isn't getting it.
The first four spots in the campaign are already online, but according to Dodge this is just the beginning. The company says that it's planning about 24 different versions of these ads in various lengths to play on TV and online. You can check out the ads titled First Scratch, Birdhouse Police Garage Door and Voice Touching below, along with the brand's release about the new ads. There's also a pretty good gag on its YouTube page with Robinson protecting his Dart.

Dodge gives 2015 Viper slight power increase, new GT model

With its troubling sales figures, the newly rechristened SRT Dodge Viper needs to come out swinging for 2015. To do that, Dodge has made a number of tweaks and changes that will hopefully carry the V10-powered sports car into more successful days.
First up for 2015 is a new GT model, which aims to marry the reasonable price of the base car with the adjustable suspension and trick stability control program of the GTS model. The GT also sports a cabin that's covered in Alcantara suede and Nappa leather as standard.
Also new for 2015 is the SRT TA 2.0 Special Edition, which expands on last year's Viper TA by adding new aerodynamic bits and bobs, including a larger rear wing, which ups downforce at 150 miles per hour from 278 pounds to 400 pounds.

2013 Dodge Challenger R/T hits the Redline

Dodge has added a bit of spice to its Hemi-powered Challenger for 2013, offering up this new Redline package that makes its official debut at the Chicago Auto Show. The R/T Redline builds on the Rallye Redline kit that was created for the V6 Challenger, and we like how these subtle changes add to the muscle coupe's already classic styling.
In addition to the black chrome 20-inch wheels with red accents, the R/T Redline adds subtle graphics along the beltline. Inside, cars equipped with the six-speed manual transmission get a performance tuned exhaust that allows the engine to send a full 375 horsepower and 410 pound-feet of torque to the rear wheels. (Redline Challengers with the five-speed automatic produce 372 hp and 400 lb-ft.)
The Redline package retails for $1,995 and can be had on both Challenger R/T and R/T Plus models. Scroll down for the full press blast.