2009 Dodge Ram 2500 on 2040-cars

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Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.

Weekly Recap: New bosses try to jump-start Cadillac and Lincoln

Both of America's domestic luxury brands seem to be stuck in neutral.
It's ironic that Cadillac and Lincoln got new bosses within days of each other this month. It's also a commentary on the fact both of America's domestic luxury brands seem to be stuck in neutral.

Indications of 825 hp and emissions issues for Hellcat called 'speculation' by Chrysler

The 2015 Dodge Challenger SRT Hellcat is probably one of the hottest cars of the moment mostly because of its insane, 707-horsepower supercharged V8. However, there are conflicting reports coming out that the powerplant might be having problems with its emissions compliance and may be capable of even more power.
Jalopnik says that an unnamed source within Fiat Chrysler Automobiles told it that the Hellcat was having problems meeting emissions standards at its 707-horsepower tune. The person claimed that the automaker has been testing the V8 with different types of sensors, possibly to make it a bit cleaner in the future. Autoblog spoke to SRT spokesperson Dan Reid, and he said about the claimed poor emissions, "It's totally speculation."
The source also claimed that the Hellcat had been dynoed at a monumental 825 horsepower, internally. Based on the other rumor, though, it's hard to imagine the engine being emissions compliant like that. Autoblog also asked Reid about this speculation about more power and was told, "They are totally speculating about that."