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Dodge hoping Fast & Furious appearance gives Dart a sales jolt [w/video]

According to Automotive News, Chrysler is hoping Fast & Furious 6 will be kind to the Dodge Dart. While the compact sedan doesn't actually show up in the film, Dodge has partnered up with the movie franchise for a new ad featuring the Dart.
Chrysler hasn't exactly seen the high sales numbers it was originally hoping for with the new sedan, thanks in part to a couple of missteps. For starters, most early-production vehicles were only offered with a manual transmission. Analysts believe Chrysler squandered around 95 percent of potential Dart sales because automatic transmission options weren't immediately available.
Right now, the Dodge Dart rakes 19th among compact cars, pulling down 31,064 sales through April. Last month was the company's strongest, with 8,099 units moving off of dealer lots. Unfortunately, the model has also been handicapped by its older sister, the Avenger. With Chrysler throwing heavy incentives at the aging sedan, many consumers have taken advantage of a better deal with the slightly larger, more powerful Avenger.

Junkyard Gem: 1987 Dodge Ram 50 with V8 swap

Chrysler did very well selling Mitsubishi Forte pickups with Plymouth and Dodge badging in the United States, even after Mitsubishi began moving the same trucks out of their own American dealerships in 1982. The 1987 Ram 50 2WD short bed weighed in at just over 2,500 pounds, so it was reasonably perky with its 2.0-liter G63B four-banger making 90 horsepower… but there's no replacement for displacement! At some point along the line, a Chrysler small-block V8 engine found its way into the engine compartment of this truck, now residing in a car graveyard in Sparks, Nevada. This was the cheapest new Dodge-branded pickup Americans could buy as a 1987 model, though it had to compete with its near-identical Mitsubishi Mighty Max twin for sales. The 1980s were great times for little pickups in the United States, but a desire for bigger cabs and more creature comforts doomed them by the dawn of the following decade. The most interesting thing about this engine swap is that it didn't involve a Chevrolet or Ford small-block V8. Both the Chevy small-block and Ford Windsor V8s are a few inches narrower than the Chrysler LA-series V8, which makes them easier to stuff into a small vehicle. It appears that engine length was the critical dimension in this case, since the Mopar seems to have had enough side-to-side clearance to avoid any slicing of Mitsubishi steel to make it fit. My guess is that whoever did the swap happened to have the engine handy and that's why it's here. Keeping it all Dodge might have been a factor in the decision as well, though the truck's Mitsubishi ancestry makes that unlikely. It was over 100°F out when I found this truck, so I wasn't motivated to check block casting numbers to determine exactly which LA engine we're dealing with here. The easiest LAs to get cheap for the last four or so decades have been the 318 (5.1-liter) and the 360 (5.8-liter), so one of those two is the most likely candidate here. Power levels for these engines got pretty dismal during the Malaise Era, but anyone with the wrenching skills to do this swap would have applied some basic power-enhancing wizardry before the engine went in. We can see there's an Edelbrock Performer intake manifold, and you might as well stab in a better camshaft if you're upgrading the intake. How much power? With a four-barrel carburetor on a dual-plane intake plus a meaner cam, 300 to 350 horsepower is easily achieved with one of these engines, even with stock exhaust manifolds.

Dodge Demon exorcised by Rhys Millen in new video

When you call your car something like the Demon, it provides plenty of opportunity to play around with the name Í— especially when said car has 840 horsepower directed to the rear wheels. Pennzoil is doing just that in the above video, called "Exorcising the Demon." In it, Rhys Millen tears up the streets of Pittsburgh at night in a black and yellow Dodge Challenger SRT Demon, smoking tires, popping wheelies and breaking the rear end loose in massive drifts around corners. He even pulls a pretty hairy 360. It's certainly a lot different sort of driving from the straight-line drag-strip experience for which the Dodge Demon was purpose-built. At the end of the video, Millen parks the car below a gargoyle, whose eyes briefly glow a menacing red. Millen sends a text message saying "The Demon is back in its place." The response: "Das good. How are you in the Ring?" (Hmm.) Then the clip ends, and we're told the story will be continued. If you don't want to wait for more cinematic Demon action, you can check out Pennzoil's behind-the-scenes video, called, "Unleashing Unprecedented Power." In it, we get to see more angles of the stunt driving, hear about the production, and, of course, get a plug for Pennzoil: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Pennzoil also offers a few other Dodge Demon videos, one about the car's development, one about its performance, and a third focused on Pennzoil Synthetics. Earlier this year, Pennzoil also did a similar video series to bid farewell to the Dodge Viper. Related Video: News Source: Pennzoil Dodge Coupe Performance Videos dodge demon dodge challenger srt demon pennzoil