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2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Dodge delaying Challenger Hellcats ordered with satin black hood [UPDATE]

The new Dodge Challenger SRT Hellcat is one of the most formidable muscle cars on the planet. And it looks the part, too – especially with the optional satin black hood. But if you were one of the first customers to place an order for the 707-horsepower Mopar muscle car and specified the black hood on the options sheet, you may have to wait awhile. According to members of the Hellcat.org forum cited by Car and Driver, deliveries of certain Challenger Hellcats have been delayed without explanation. When these fanatic customers started looking into the issue, they realized that all of the delayed orders shared one thing in common: they all had ordered their Dodges with that optional black hood. Although an exact reason wasn't specified, those who ordered the black hood on their Challenger coupes were told that delivery was being pushed back to February. But some were reportedly informed by their local dealership that things could be moved along if they switched their order to a body-colored hood instead. It's not clear if the issue is a supplier problem, a paint booth issue at the factory, or something else entirely. We've reached out to Dodge for clarification, and will update this story when we hear back. UPDATE: Reached for comment, a Dodge spokesperson confirmed to Autoblog that the satin black hood "is not currently available for production" and that customers who ordered it "can opt to change their order to a body-color hood" or otherwise have their orders delayed until the option becomes available at a later date to be confirmed.

NHTSA investigating power modules on Chrysler Group SUVs and minivans

The Center for Auto Safety is officially petitioning the National Highway Traffic Safety Administration to begin scrutinizing alleged problems with the totally integrated power module (TIPM) on about 24 Chrysler Group SUVs and minivans. The advocacy group claims that the part's failure can cause affected vehicles to stall or not start at all. NHTSA is still looking into the accusations and deciding whether a full investigation is actually warranted.
The CAS petition claims at least 70 TIPM failures, but according to NHTSA, six of the complaints are for models that don't have the modules. In 34 of the reported cases, the vehicles refused to start, and in 17 of them the engine stalled. There were also two allegations of smoke and one of a fire. However, none of these affected airbag deployment or resulted in a crash.
This petition isn't the first TIPM-related problem for Chrysler Group. A recent report in the New York Times alleged that it found 240 complaints potentially related to the issue on NHTSA's website alone. In September, the automaker also recalled 230,760 examples worldwide (188,723 in the US) of the 2011 Jeep Grand Cherokee and Dodge Durango replace the fuel pump relay circuit inside of the TIPM-7 with one external to the unit. The original part could allegedly cause the models to stall without warning. Even earlier, the company also recalled about 80,000 examples of the Jeep Wrangler and Dodge Nitro in 2007 to have the module reprogrammed.