2006 Dodge Ram 2500 St on 2040-cars

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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

40+ cars that barely avoid the gas guzzler tax

The Gas Guzzler schedule, with mpg ratings and charges that haven't changed since 1991, lays out which fuel-swillers owe what to Uncle Sam.
I started thinking about the "Gas Guzzler Tax" - considerably less well known as The Energy Tax Act of 1978 - when I was driving Dodge's new Challenger SRT Hellcat last week. Unsurprisingly for a car that can burn 1.5 gallons of gas per minute at max tilt, theoretically able to empty a full tank of premium in about 13 minutes, the Hellcat will be subject to the Gas Guzzler Tax schedule when it goes on sale.

Junkyard Gem: 1981 Dodge Challenger

The first Dodge Challenger was an E-Body sibling to the 1970-1974 Plymouth Barracuda, and it was a pure Chrysler product with either Slant-6 or V8 power. Then stuff happened and the Challenger name went away for a while, returning in 1978 on a rebadged Mitsubishi Galant Lambda. For 1981, the Challenger got an updated body, and that's what we've got here in a Denver-area self-service wrecking yard. Chrysler was selling lots of Mitsubishis by the early 1980s, including the Colt econobox, the Dodge Ram 50 pickup, and the Plymouth Arrow truck. The Challenger's Plymouth-badged sibling was the Sapporo. This one had a bunch of late-1990s receipts from Los Angeles-area shops, and a check of the VIN on the California smog-check database shows that it last passed the Golden State's emissions test in 1997. Did it drive to Colorado 20 years ago and then sit until a few months ago? There is no easy way to know. Early Mitsubishi-built Challengers could be had with a 1.6-liter four-cylinder engine, but in 1981 the only engine choice was the Astron 2.6 four-banger, rated at 105 horsepower. Members of the Astron 2.6 family powered everything from Dodge Aries-Ks to Mitsubishi Starions in North America, and production continued nearly into our current century for Chinese-market trucks. Not many miles on this car, and no rust. The Index of Effluency-winning team at the recent Colorado 24 Hours of Lemons race grabbed a few bits from this car for their somewhat related 1976 Plymouth Arrow, but otherwise it appears that this rare classic may go to the crusher more or less intact. It's a lightweight, rear-wheel-drive coupe with decent power (for its era) and a 5-speed manual transmission, but there's just not much of a following in Colorado for these cars. I see the occasional Sapporo or Challenger during my junkyard travels, but the numbers have declined in recent years. Soon they will all be gone. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: Featured Gallery Junked 1981 Dodge Challenger View 26 Photos Auto News Dodge Automotive History Coupe Performance