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Dodge Hellcats getting price hike

Dodge plans twice as many Hellcats on the road for the 2016 model year, they are going to be a bit more expensive when buyers sign on the dotted line. According to CarsDirect and confirmed to Autoblog by Dodge, 2016 Challenger SRT Hellcat costs $65,190, an increase of $4,200 over 2015. That figure includes $995 for destination and $1,700 for the Gas Guzzler charge. The latest Charger SRT Hellcat retails for $68,640, a $3,650 increase. Other SRT trims of the muscle cars also see a price hike. The 2016 Challenger SRT 392 is $51,190, after destination and a $1,000 guzzler charger – a $3,500 increase. The Charger SRT 392 also jumps $3,000, to $51,990. Even at 2015's prices, Dodge was having problems keeping up with demand for the Hellcat, and the higher price isn't likely to change that. And before you think the company is going plum crazy, the 2016 models of all four muscle cars come standard with Laguna leather seats and navigation. According to company spokesperson Dan Reid to Autoblog, both items had a "very high customer take rate," and the previously optional features are valued at $2,490. Dodge previously announced a discount for those who had a sold 2015 Hellcat order canceled in the switch to 2016. Those amount to $5,000 on the Challenger and $4,000 Charger, which seems like a sweet deal for those customers. Related Video:

Dodge Charger Pursuit nets quickest lap in police car test

We wouldn't advocate trying to outrun the police, no matter what you're driving and no matter what they are. But if you see a Dodge Charger bearing down on you with blue lights flashing in your rearview mirror, you'd better think twice before attempting to flee, because the Charger Pursuit has once again emerged as the fastest police cruiser out there.
In the latest Police Vehicle Evaluation held by the Michigan State Police at Grattan Raceway, Dodge says its new Charger Pursuit AWD posted a lap time of 1:33.85. That's quicker than any of the other law enforcement vehicles present, but also makes it the quickest all-wheel-drive cruiser available to law-enforcement officials. That may not make it the quickest of all time, but that honor belongs to the rear-drive Dodge Charger Pursuit, which cuts a fraction of a second off its AWD counterpart's time with a 1:33.70. But in regions where the extra traction could come in handy, that's as negligible a difference as we've ever seen.
Of course, the annual PVE sessions held by the Michigan State Police take in to account a wide variety of performance tests, including top speed, acceleration, braking, handling, fuel economy and ergonomics. The MSP has yet to reveal its full findings from its 2014 model year tests, but we'll be sure to bring them to you when they are published.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.