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Tempted by the Demon, dealers find way to thwart Dodge, jack up prices

It's the eternal story of short supply, big demand - and car dealers eager to exploit that dynamic, especially when it involves a hot car. A few weeks ago, when Dodge announced that it devised a way to attempt to prevent price-gouging on those 840-horsepower 2018 Dodge Demons, you just knew the dealers would dream up some devilish end-run. And sure enough, despite the manufacturer's best intentions, Demon order slots are being offered with five-figure markups. Here's how things were supposed to work: With a run of just 3,000 cars, Dodge knew it had to do something to address dealer greed, so it announced an allocation system: Cars purchased at or below the $86,090 MSRP would be the first orders filled and delivered. If a dealer sells an allocated Demon for more than sticker, that car goes to the end of the line for production and delivery. Dodge also ensured dealers wouldn't stockpile or hoard Demons by limiting the number of orders a dealer can submit and allocating cars to dealers based on how many Challenger and Charger Hellcats the dealer has sold. But Automotive News reports that some dealers are using intermediaries to auction off their Demon allocations on eBay. Three sellers last week said they were representing dealers in South Carolina, Tennessee and Louisiana, and auctioning off the right to buy a car in one of the priority spots at MSRP. The minimum bid for the right to buy the car at sticker? From $10,000-25,000. And previous transactions on eBay might have run as high as $75,000. So early buyers are definitely paying an upcharge - but it's a thing apart from the bottom line on the order form, where it appears they are paying MSRP. In other words, a scheme that violates the spirit of what FCA tried to do. A source at FCA told Automotive News the automaker was monitoring the practice but could do little to stop it. And the report quoted a Hellcat owner who said his dealership was ignoring Dodge's strictures altogether and offered him a Demon at MSRP plus $60K. But take heart. Not all car dealers are cynically opportunistic - or rather, some see an opportunity for doing good, not making buck. Automotive News says Bill Marsh Chrysler in Traverse City, Mich., plans to sell its single allocated Demon for $1 under MSRP - and is auctioning off the right to buy it, with the dealership's existing customers eligible to bid. The auction's proceeds will benefit four Traverse City charities.

Dodge Demon priced at $84,995, or almost 20 grand more than a Hellcat

Ridiculousness has a price, and it is $84,995. That is the admission fee for the 2018 Dodge Challenger SRT Demon, or as most people call it: The Demon. The number includes a $1,700 gas guzzler tax and $1,095 destination fee. It does not include a number of options, may of which cost a dollar. Of those $1 options, a front passenger seat and rear seats are but two. Which is more of a reminder that, yes, Dodge will sell you car with only one seat if you want it that way. The other big $1 option is the Demon Crate, which includes skinny front tires for the drag strip, an impact wrench and jack, and a performance powertrain control module that bumps the power up to 840 hp on race gas. Dodge says the true value of the crate is $6,140. Don't let that fool you, as chances are they're just baking that cost in the $19,705 increase from the Challenger Hellcat. Did we mention you can get a sunroof. Yes, you can get a sunroof, for $4,995. Surely one of the 3,300 Demon buyers (3,000 in the US, 300 in Canada) will take pride in checking every option box. For posterity, here's the entire list verbatim from Dodge's press release: Demon Crate ($1): Exclusive Demon Crate offers components that unleash the car's 840 horsepower, 770 lb.-ft. of torque and full potential at the drag strip and is personalized with the buyer's name, VIN and serial number. The Demon Crate and the performance parts it holds are valued at $6,140, but Challenger SRT Demon owners can buy the entire package for $1.

Mopar '13 Dart priced from $25,485*

For the past few years, Chrysler's Mopar in-house tuning division has created its own one-off versions of several cars in the automaker's portfolio, including the Mopar '10 Challenger, Mopar '11 Charger and Mopar '12 300. For 2013, the black-and-blue up-do has been given to the new Dart compact, and Chrysler has announced that the limited-edition sedan is now available for order, priced from $25,485, not including *$995 for destination.
Like previous Mopar edition vehicles, the Dart is painted in a signature Pitch Black exterior with an offset blue racing stripe. The sedan sits seven millimeters lower to the ground and gets visual add-ons like a chin spoiler, decklid spoiler and rear diffuser, along with gloss black 18-inch alloy wheels.
Performance wise, the Dart's 1.4-liter MultiAir inline four-cylinder engine remains, producing 160 horsepower and 184 pound-feet of torque, mated to a six-speed manual transmission. The Mopar car gets a sport-tuned exhaust system along with revised power steering calibration and beefier brakes.