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Dodge Dart Registry helps you crowdsource money for your next ride [w/video]

To be honest, we're surprised something like this didn't pop up sooner. Chrysler is riffing on gift registries for couples getting married or expecting babies and cross-pollinating it with a social media funding website like Kickstarter to help customers buy its 2013 Dodge Dart. The Dodge Dart Registry allows people to build and customize a new Dart exactly how they want it, then let other people purchase some or all of the components as gifts.
The registry lets you add features like dark headlights, dual exhaust, various wheels and even interior options without choosing a specific trim level. This sounds a lot like the system Scion uses to let its customers configure cars, and this could be a great idea for Dodge. Of course, this system has the added benefit of being a social media affair for you to share with your friends... you know, so they can help pay for some of the parts, too.
The best thing about the registry is that you can configure your dream Dart from the comfort of your home computer, which strikes us as much better than walking around Bed, Bath and Beyond for the better part of an afternoon with an electronic scanner. The one thing that Dodge doesn't offer? "Thank You" cards. Those are on you.

FCA seeks partner to keep building Dodge Dart, Chrysler 200

Mere weeks after FCA announced it was shutting down production of the Dodge Dart and Chrysler 200, new hope emerges to give the sedans a stay of execution. Speaking at the Geneva Motor Show last week, Sergio Marchionne said that the company was looking for a partner "who is better at it than we are and who has got capacity available" in order to continue building the models on its behalf. "There are discussions going on now," said Marchionne, according to Motor Trend. "I think we will find a solution. We continue to talk. It's both a technical solution and an economic one. We need to find a solution that works economically." Contracting vehicles to be manufactured offsite is more common practice among European automakers than it is with American ones. Chrysler's former patron Mercedes, for example, has the G-Class built for it by Magna Steyr in Austria, the A-Class by Valmet in Finland, and the R-Class by AM General in Indiana (even though it's no longer sold in the US). This arrangement would, on the surface at least, appear more similar to the deal that Toyota struck with Mazda to build the Scion iA, drawing on the contractor's expertise and capacity to build the small sedan on the client company's behalf. Only rather than basing a new model on one of the partner's existing ones, this deal would ostensibly continue building FCA models on FCA platforms using FCA components. We'll have to wait to find out with whom FCA strikes up the manufacturing deal, but we wouldn't be surprised to see Marchionne turn to a partner he already knows. The company is, after all, at the center of an intricate web of joint ventures and manufacturing contracts. The Fiat 124 Spider, for example, is built by Mazda. The Fiat Sedici that preceded the 500X was built by Suzuki. Models like the Dodge Stealth and Eagle Talon were built in Illinois at the Diamond-Star Motors joint venture before Mitsubishi took it over altogether. And Dodge continued selling the Mercedes-made Sprinter long after DaimlerChrysler split. The Ram ProMaster, though built by FCA in Mexico for the North American market, stems from a partnership in France with PSA Peugeot Citroen. And the ProMaster City is built in a joint-venture plant in Turkey, from which it's also sold by GM as an Opel in Europe and a Vauxhall in the UK. With all those deals coming and going, after all, what would one more add to the complexity?

Mopar '15 performance kit now available for Dodge Charger R/T

Dodge is releasing a new Mopar performance kit for the 2015 Charger R/T sedan, offering up just 50 examples of the dealer-installed upgrade package. Only a select few dealers will sell the kit, and they'll do so at a price of $3,550. As per usual, the Mopar kit makes both performance and aesthetic changes. For the 5.7-liter Hemi V8, upgrades include the Stage 1 Scat Pack kit, which adds a cat-back exhaust and cold-air intake, good for 18 additional horsepower and 18 more pound-feet of torque. There's also a new strut tower brace and a "premium fuel powertrain control module." Aesthetic changes are remarkably simple, with matte black body-side decals being the only notable addition to the exterior. In the cabin, there's a serialized dash plaque and new door sill plates. This is the sixth Mopar special edition since 2009. If you wish to join this fairly exclusive fraternity of Dodge owners, dealers are currently accepting orders, with deliveries slated to start later this month. Scroll down for the official press release from Dodge. PERFORMANCE IN A BOX: MOPAR '15 PERFORMANCE KIT LAUNCHES FOR 2015 DODGE CHARGER R/T Owners of 2015 Dodge Charger R/T can enhance their ride with a Mopar '15 performance kit 50 limited-edition Mopar '15 performance kits now available through authorized dealerships for an MSRP of $3,550 Mopar '15 follows the success of five special-edition vehicle packages offered by the FCA brand since 2009 Delivery of Mopar '15 performance kits to begin in early June June 8, 2015 , Auburn Hills, Mich. - Mopar enthusiasts that feel the need to enhance the look and performance of their new 2015 Dodge Charger R/T can now do exactly that with a new Mopar '15 performance kit. With just 50 units available, authorized dealerships are now accepting orders for the limited-edition Mopar '15 kits for an MSRP of $3,550 with delivery to begin in early June. "Mopar has a long history of delivering to enthusiasts performance and customization in unique and convenient packages," said Pietro Gorlier, President and CEO — Mopar Brand Service, Parts and Customer Care, FCA. "We are now shifting into another gear and offering a limited-edition kit that will allow customers to really enhance the performance and look of their Dodge Charger R/T." The Mopar '15 kit is a street-legal performance package that includes the Scat Pack Performance Stage Kit 1, as well as a front strut tower brace with caps and bright pedal kit.