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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Gas prices down, 707-hp engine production up... USA!

On Saturday, the United States of America will celebrate its 239th birthday. That means fireworks, barbecues, block parties, and, oh yeah, Hellcat engines and low fuel prices. The most American of (Mexican-built) powerplants, the big, loud, supercharged, 707-horsepower Hemi is slated for yet another production boost to match up with some serious demand, while the dino juice it runs on is cheaper than it's been in over half a decade. The Saltillo, Mexico engine factory already produces some 4,000 Hellcat engines each year – that's in addition to the Tigershark four-cylinder, the 5.7-liter Hemi, and 6.4-liter SRT Hemi V8s – and it's not entirely clear how many more might get added to that total. What we do know, though, is that Fiat Chrysler can't build the engines fast enough. "We're going to build more [Hellcats] for 2016," SRT boss Tim Kuniskis told Automotive News. "It's a small sliver of what we sell, but it really creates a halo for the rest of the lineup. For example, the next highest car, the Scat Pack Challenger, I have essentially a zero-day supply. It's sold out." This bit of good news comes on the back of something equally good – low summer gas prices. According to the US Energy Information Administration, the nationwide average for for "all formulations" of fuel in June sits at $2.885. Ignoring the remarkably low prices we saw in January and February of this year – figures that themselves hadn't been seen since May of 2009 – the national average hasn't sat that low since October 2010. So yes, it's a very a good time to be an American gearhead. News Source: Automotive News - sub. req., US Energy Information AdministrationImage Credit: US EIA Green Plants/Manufacturing Dodge Fuel Efficiency Coupe Performance Sedan dodge challenger srt tim kuniskis dodge charger srt

Dodge could enter Peugeot's Le Mans-bound 9x8 hypercar in IMSA races

Fiat-Chrysler Automobiles (FCA) and PSA Group merged under the Stellantis umbrella in early 2021 to achieve economies of scale, and this benefit could surprisingly extend to racing. Executives are debating whether to give Dodge its own version of Peugeot's recently-unveiled 9x8 hypercar to race in America, according to a recent report. "While we only heard [the new rules] confirmed a week ago, it has certainly led to some very open discussion, not only about whether Peugeot might add races in the United States, but also about whether the spine of this car might have opportunities with other brands in the Stellantis Group. There are no conclusions yet, but there are now open discussions," affirmed Jean-Marc Finot, the Senior Vice President of Stellantis, in an interview with Racer. His comments refer to an agreement signed in July 2021 by the Automobile Club de l'Ouest (ACO), the Federation Internationale de l'Automobile (FIA), and the International Motor Sports Association (IMSA). They chose to align their technical regulations to let manufacturers compete in different events on both sides of the pond without going through the resource-consuming process of developing a specific car for each series. As of writing, the Le Mans Hypercar (LMH) and Le Mans Daytona h (LMDh) categories fall under the newly-announced common set of rules. On the surface, this means Peugeot could enter its 9X8 (pictured) in the WeatherTech SportsCar Championship as soon as the 2023 season. While this is seemingly under consideration, Peugeot has little to gain from winning a major race in the United States. It hasn't sold cars here since 1991, and its long-mooted comeback was canned after PSA merged with FCA. Giving a variant of the 9X8 to Dodge is a more credible possibility, according to Racer. If not Dodge, then who else? Chrysler hasn't been linked to racing or performance for decades. Jeep is no stranger to performance vehicles, but IMSA would be pushing it. Ram is Ram, while Fiat, Alfa Romeo, and Maserati are rooted in Europe. The rest of the Stellantis brands (like Opel, Lancia, and Citroen) are not distributed in America. Nothing is official, and the publication stressed it's unclear whether Dodge will commit part- or full-time to the series (assuming the program receives the green light). Finot underlined the parallel car would use the 9X8's "spine," so don't expect to see a Peugeot hypercar with a Dodge emblem driving flat-out on the Sebring International Raceway.