1996 Dodge Ram 2500 3500 Cummins Diesel on 2040-cars

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Dodge reveals a few of the goodies in the Demon crate

One of the teaser trailers for the eagerly anticipated Dodge Challenger Demon featured a big crate full of goodies for the car. As with the car, though, Dodge was a bit coy about what was inside, simply saying there were 18 items, consisting of tools and parts. Now we know what tools the car gets, and they're some very nice Snap-On pieces. All of the tools and accessories are branded with the Demon logo. And the tools included should be perfect for easy tire changes at the track. Specifically, the tools include a hydraulic jack, cordless impact wrench with charger, torque wrench, and a tire pressure gauge. There's also a fender cover to protect the paint when working under the hood, and a nice carrying bag with the Demon emblem on the side. And, naturally, all of the tools are limited-edition units made specifically to accompany the Demon. If you want to do anything more involved than wheel swaps, you'll need to supply a few tools of your own. But this should be good for the weekend drag racer or autocross driver who wants to drive down to the course on street tires, then throw on the sticky rubber at the track. Also, as you may have noted, these tools only constitute six items in Dodge's count, leaving 12 others that must be car parts. We know that among the parts are some factory Demon wheels, and items that Dodge describes as "Direct Connection Performance Parts" and the "Demon Track Pack System." Details on these remain scarce, but they will probably be revealed closer to the car's debut date of April 11. Related Video:

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.

Classic Design Concepts has another riff on the widebody Challenger

Dodge is secretly working on a widebody Hellcat-powered Challenger dubbed the ADR. But for those that can't wait a few years, there's this – Classic Design Concepts' Group 2 Widebody Challenger that was unveiled at SEMA. The original Group 2 Widebody Challenger from CDC made its debut at SEMA back in 2008, but was given a new look for this year's trade show. The car, which you can scrutinize in the gallery above, features a bright red paint job with a blacked-out American flag on the left rear fender and "Hemi" in yellow on the right side. The wheels are also color-coated to match the rear billboard fenders, with the right side being finished in yellow and the left side a dark gray. CDC's body kit is wide, slammed to the ground, and menacing. And if you happen to forget that this is a widebody Challenger, because the extra six inches of width are hard to miss, there's a clear reminder on the back of the car. Related Video: Featured Gallery Classic Design Concepts Group 2 Widebody Challenger: SEMA 2016 View 11 Photos Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Aftermarket Design/Style SEMA Show Dodge Coupe Special and Limited Editions Performance SEMA 2016 cdc widebody