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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

NHTSA, IIHS, and 20 automakers to make auto braking standard by 2022

The National Highway Traffic Safety Administration, the Insurance Institute for Highway Safety and virtually every automaker in the US domestic market have announced a pact to make automatic emergency braking standard by 2022. Here's the full rundown of companies involved: BMW, Fiat Chrysler Automobiles, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Subaru, Tesla, Toyota, Volkswagen, and Volvo (not to mention the brands that fall under each automaker's respective umbrella). Like we reported yesterday, AEB will be as ubiquitous in the future as traction and stability control are today. But the thing to note here is that this is not a governmental mandate. It's truly an agreement between automakers and the government, a fact that NHTSA claims will lead to widespread adoption three years sooner than a formal rule. That fact in itself should prevent up to 28,000 crashes and 12,000 injuries. The agreement will come into effect in two waves. For the majority of vehicles on the road – those with gross vehicle weights below 8,500 pounds – AEB will need to be standard equipment by September 1, 2022. Vehicles between 8,501 and 10,000 pounds will have an extra three years to offer AEB. "It's an exciting time for vehicle safety. By proactively making emergency braking systems standard equipment on their vehicles, these 20 automakers will help prevent thousands of crashes and save lives," said Secretary of Transportation Anthony Foxx said in an official statement. "It's a win for safety and a win for consumers." Read on for the official press release from NHTSA. Related Video: U.S. DOT and IIHS announce historic commitment of 20 automakers to make automatic emergency braking standard on new vehicles McLEAN, Va. – The U.S. Department of Transportation's National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety announced today a historic commitment by 20 automakers representing more than 99 percent of the U.S. auto market to make automatic emergency braking a standard feature on virtually all new cars no later than NHTSA's 2022 reporting year, which begins Sept 1, 2022. Automakers making the commitment are Audi, BMW, FCA US LLC, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Maserati, Mazda, Mercedes-Benz, Mitsubishi Motors, Nissan, Porsche, Subaru, Tesla Motors Inc., Toyota, Volkswagen and Volvo Car USA.

2015 Dodge Charger R/T Scat Pack Quick Spin

"Scat Pack" is plucked from The Big Book of Dodge Nameplates to describe what is basically the average of the Charger R/T and Charger SRT 392. Unnecessary horsepower always seems to go down better with a dose of heritage. If you think it's a silly name, just be thankful Dodge didn't call it an S/RT or an R/T-S. In previous years, a similar formulation was known as the SRT8 Super Bee. Going by another name, it's still as sweet and wears the same hurried-looking pollinator on the grille. We do wonder: What has displeased him so, and why does he have wings and wheels? The packaging is at least fresh. All Chargers get updates for 2015, including improved interiors and a Dart-on-steroids exterior redo. The new lines work especially well on the more aggressive models, including this Scat Pack car. Like the Super Bee before it, the Scat Pack gets the 6.4-liter engine from SRT 392; for 2015 it gets a slight output boost to 485 horsepower and 475 pound-feet of torque, respective increases of 15 and 5. It does without the SRT three-mode suspension and comes with cloth seats (leather is an option) to keep the price down. The Scat Pack also has slightly smaller Brembo front brakes, narrower wheels, and different rubber. It does, however, cost eight grand less and is just as quick in a straight line. Intriguing. Driving Notes Scat Pack cars get an electronically controlled active exhaust that we'd call hyperactive. It's loud all the time, opening its widest at startup, idle, and when you ask for any appreciable amount of power. Sport mode supposedly makes a difference, but we couldn't discern loud from louder. It's a delicious and appropriate loudness, with a brassy trumpet tone to it, and the engine makes top-fuel noises at full tilt. The squeal of the rear tires can be heard from every stoplight no matter the road conditions. A light touch avoids leaving a mark if you're so inclined. We weren't. When the tires eventually smear into the realm of traction, this thing is pretty quick – hitting 60 miles per hour takes 4.5 seconds. There's also an adjustable launch control mode if you want to cut out some of the wheelspin. The eight-speed transmission shifts smoothly. Quicker, more-palpable shifts are had in Sport mode, but occasionally the transmission still needs a moment to drop down from seventh or eighth when you mash the throttle. Despite its two overdrive gears, this Charger is still loud on the highway. In a good way. Probably.