1991 Dodge Ram 250 Diesel 5.9 Cummins 12 Valve Engine 1st Generation on 2040-cars

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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

Man hits 153 mph on I-75 in Dodge Magnum

A man driving in Michigan took his 2005 Dodge Magnum practically to the limit in the wee hours of the morning on May 19 when the Michigan State Police caught him on radar going 153 miles per hour on Interstate 75 near Detroit. The 21-year-old driver was spotted around 3:00 AM, according to The Detroit News. Michigan State Police First Lieutenant Michael Shaw told Autoblog that officers initially saw the man on radar doing 79 mph in a 70-mph-zone, and they started following him. He eventually clocked 153 mph. However, First Lt. Shaw was clear that there was never a pursuit. "Speeding isn't necessarily a reason to put the public at risk," he said. The situation ended rather abruptly, though. The driver pulled off the interstate and behind a building. He remained in the vehicle, and police arrived and arrested him. According to First Lt. Shaw, the man was driving home from work and alcohol wasn't a factor. The Magnum has been impounded, and the driver was charged with reckless driving. Unfortunately, First Lt. Shaw said that he didn't know what engine was in the wagon, but as enthusiasts, we're curious. After all, the 2005 Magnum RT was governed to 130 mph and the SRT8 wasn't unleashed until 2006, which means either the wagon must've been derestricted to hit such high speeds or that police have the year wrong. We'll let you know if we figure that one out...

Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.