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Stellantis ready to kill brands and fix U.S. problems, CEO Tavares says

  MILAN — Stellantis is taking steps to fix weak margins and high inventory at its U.S. operations and will not hesitate to axe underperforming brands in its sprawling portfolio, its chief executive Carlos Tavares said on Thursday. The warning for lossmaking brands is a turnaround for Tavares, who has maintained since Stellantis was created in 2021 from the merger of Italian-American automaker Fiat Chrysler and France's PSA that all of its 14 brands including Maserati, Fiat, Peugeot and Jeep have a future. "If they don't make money, we'll shut them down," Carlos Tavares told reporters after the world's No. 4 automaker delivered worse-than-expected first-half results, sending its shares down as much as 10%. "We cannot afford to have brands that do not make money." The automaker now also considers China's Leapmotor as its 15th brand, after it agreed to a broad cooperation with the group. Stellantis does not release figures for individual brands, except for Maserati which reported an 82 million euro adjusted operating loss in the first half. Some analysts say Maserati could possibly be a target for a sale by Stellantis, while other brands such as Lancia or DS might be at risk of being scrapped given their marginal contribution to the group's overall sales. Stellantis' Milan-listed shares were down as much as 12.5% on Thursday, hitting their lowest since August 2023. That brings the loss for the year so far to 22%, making them the worst performer among the major European automakers. Few automotive brands have been killed off since General Motors ditched the unprofitable Saturn and Pontiac during a U.S. government-led bankruptcy in the global financial crisis in 2008. Tavares is under pressure to revive flagging margins and sales and cut inventory in the United States as Stellantis bets on the launch of 20 new models this year which it hopes will boost profitability. Recent poor results from global carmakers have heightened worries about a weakening outlook for sales across major markets such as the U.S., whilst they also juggle an expensive transition to electric vehicles and growing competition from cheaper Chinese rivals. Japan's Nissan Motor saw first-quarter profit almost completely wiped out on Thursday and slashed its annual outlook, as deep discounting in the United States shredded its margins. Tavares said he would be working through the summer with his U.S. team on how to improve performance and cut inventory.

GTC deliveries take Rauh collection up to 79 Vipers [w/video]

How many Vipers is enough? One of the ten-cylinder supercars might be too much machine for most drivers to handle, but not for Wayne and D'Ann Rauh. The Texas couple already own 77 of Dodge's flagship model. And now they've taken delivery of two more. At the Conner Avenue Assembly Plant in Detroit on Friday, the Rauhs received the keys to a pair of Dodge Viper GTCs, customized through the automaker's "1 of 1" customization program. The program allows owners to spec their Viper just the way they want it, with 50 million unique combinations. For their 78th and 79th additions, the Rauhs ordered one decked out in brown with black stripes for Wayne, the other in purple with white for D'Ann, to whom the majority of the collection belongs. Of course, both come equipped with an 8.4-liter V10 driving 645 horsepower and 600 pound-feet of torque to the rear wheels through a six-speed manual transmission. The couple will add the pair to their collection in Arp, TX, a town on the outskirts of Tyler, located between Dallas and Shreveport. The Rauh's garage already includes the last of the previous-generation Vipers decked out in two-tone gold finish. eGarage profiled the couple two years ago when their collection numbered "only" 65, and we have no doubt that number will only continue to grow as long as Dodge keeps building the legendary super-snake. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Texas Dodge Viper Enthusiasts Receive Keys to Two New Customized '1 of 1' Dodge Viper GTC Models, Now Owners of 79 Vipers Total July 24, 2015 , Detroit - Dodge Viper owners Wayne and D'Ann Rauh elevate Viper Nation enthusiasm to a whole new level. On Friday, July 24, the couple visited the Conner Avenue Assembly Plant in Detroit to receive keys to not one, but two new customized "1 of 1" Dodge Viper GTC models, making them proud owners of a total of 79 Dodge Vipers. Through the new Viper "1 of 1" customization program, owners can create their very own one-of-a-kind Snake. No two customers can order the same configuration, including color, in the same model year. With the introduction of matte-finish exterior paint, the 2016 Viper is now offered in more than 50 million unique build configurations, made up from the more than 16,000 unique paint color options and more than 48,000 unique stripe combinations.

Dodge not being dropped by Chrysler, CEO reaffirms

Dodge isn't going anywhere. Despite some rumor and speculation over the future of the crosshair grille and the cars that wear it, Dodge brand boss, Tim Kuniskis, sat down with TheDetroitBureau.com, explaining that the marque isn't going anywhere. His sentiments echo those of SRT boss Ralph Gilles, who told a group of enthusiasts in July that "Dodge is here to stay!"
Dodge's death won't be "a part of a master plan to consolidate brands," Kuniskis told TheDetroitBureau.com. Instead, the brand, which is ultimately under the command of Fiat/Chrysler CEO, Sergio Marchionne, will likely ditch some of its badge-engineered models, like the Dodge Grand Caravan. A more focused Dodge, which was something Gilles has already hinted at, will likely see it exploring areas of the market that haven't been exploited by other Chrysler brands.
Kuniskis, not surprisingly, wasn't willing to delve into any detailed product plans, telling TDB that the size of the brand's lineup "remains to be seen." Regardless of how big the brand actually ends up being (it is presently Chrysler's volume brand - and not by a little), hopefully the statements from Kuniskiss can put the rumors of a Dodge closure to bed.