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How Dodge dealers are earning the right to sell Hellcats

We all hate the idea of the dreaded dealer markup when it comes to buying a highly anticipated new car. Take the 2015 Dodge Challenger SRT Hellcat, for example. You might spend hours reading about its supercharged V8 and speccing the model just right in the configurator, but when it finally comes down to laying down the cash, the dealer adds thousands of dollars as a "market adjustment" on the muscle machine of your dreams. As it turns out, when the Hellcat starts hitting showrooms in the third quarter, Dodge is trying to make sure that's not the case.
Dealer orders for the much-hyped Hellcat recently started, but Dodge boss Tim Kuniskis has put some special caveats in place to ensure that the Hellcat makes it to the road quickly. The initial allocation is based on the number of Dodge products that a showroom has sold in the last 180 days, and a second allotment in December is based on the last 90 days of sales and 30-day turnover. "You sell a lot of Darts for me, Journeys for me, Durangos for me, I'm going to give you the rights to this one, too, because this is a halo of the brand," said Kuniskis to Automotive News.
Furthermore, how quickly the Hellcat sells is also going to decide whether showrooms get more of them. "If you want to market-adjust the car, that's your right. But if your days-on-lot goes above what the other guys that are selling them at MSRP is, they will end up earning the allocation because their days-on-lot will be lower," he said to Automotive News. Obviously, this doesn't prevent dealers from marking up the Challenger SRT, but the strategy certainly discourages it.

Dodge Hornet supposedly snapped inside Alfa Romeo Tonale factory

It appears that someone in Stellantis' Pomigliano d’Arco Assembly Plant in Italy couldn't keep their cellphone to themselves. Video uploaded to the Alfa Romeo Club Italia Facebook page, then quickly removed, purports to show Dodge's brand-engineered version of the Alfa Romeo Tonale in the same factory where the Alfa will be built. The Dodge is expected to be called the Hornet, and there are a few differences between it and and Alfa Romeo, which is understandable. But if the screenshots on Twitter are accurate, then the Dodge looks a lot closer to the Alfa Romeo than perhaps anyone expected. The front fascia and hood fall in line with Dodge's design language. The Alfa grille is replaced by a narrow, stepped upper grille, and the hood is one of the vented units similar to those available for Dodge's R/T performance trims. And as Mopar Insiders noticed, the silhouette of this car's front end matches a vehicle silhouette Dodge showed during Stellantis' 2021 EV Day.   Inside, the Italian brand's crest in the steering wheel center cap is replaced by Dodge's twin slashes, and the steering wheel has been stripped of the large, curved paddle shifters the Tonale showed on its debut. There's still a start/stop button on the steering wheel, but where the Tonale has a driving mode dial on its dash, this supposed Hornet has another start/stop button. Dodge's push-to-start buttons are usually on the instrument panel, so our guess is that the wheel is a holdover for testing. On the center tunnel, the parking alert buttons and Italian Tricolore flag on the Alfa Romeo are replaced by three different buttons.   We've known Dodge has two electrified vehicles on the way, and the Hornet name has been low-key buzzing for two years. Fiat Chrysler applied to trademark the name in the U.S. in March 2020; at the time, it was thought a vehicle with that name could replace the Journey. In 2021, a July rumor out of Italy was the first whisper of the Hornet name being attached to the Alfa Romeo Tonale. In August, when Stellantis CEO Carlos Tavares said Dodge would get a PHEV in 2024, watchers pegged that model as the Hornet. That hybrid powertrain would show a year after the vehicle's launch, the Hornet anticipated as a 2023 model with the Tonale's turbocharged 2.0-liter four-cylinder. That engine could get the same 256 horsepower and 295 pound-feet of torque as the Tonale, or be boosted to satisfy Dodge's performance credentials.

2015 Dodge Challenger SRT 392

I've just started reading the third installment in a planned five-book biography of Lyndon Baines Johnson, Master of the Senate, written by the incomparable Robert Caro. Conveniently, a recent trip to drive the BMW X6 M and 228i Convertible was to be staged in Austin, TX, within easy driving distance of LBJ's birthplace, Johnson City. And yes, the city is named for his family. Having completed my duties with the Bimmers, I borrowed the spangled 2015 Dodge Challenger SRT 392 you see above, to squire me around the Texas capitol for a weekend, and as a lift out to the Hill Country homestead of our 36th President. Johnson City isn't exactly a road trip mecca, but there's a pretty good brewery, a museum, the reconstructed LBJ house to take snapshots of, and it's a nice drive to get out there if you've got a 485-horsepower muscle car at your disposal. Driving Notes With the heroic Hellcat, this 392 and the R/T Scat Pack (that Brandon Turkus reviewed recently), there are more SRT-treated Challengers to choose from than ever before. There are 707 obvious reasons that the Hellkitty is the top dog (as it were), but there are important difference between this 392 and the Scat Pack, too. Both cars make use of the 6.4-liter Hemi V8 putting out 485 horsepower and 475 pound-feet of torque, but the 392 also gets an adaptive suspension, six-piston Brembo brake calipers (instead of four-piston), wider tires, leather and Alcantara seats, a heated steering wheel, a louder stereo and HID headlights. When LBJ was campaigning for his seat in the House of Representatives, he would've loved to have something as potent as this monster of a V8 under the hood of his canvassing car. The 6.4L snorts with authority before it sends the big coupe forward to just about any speed I'd ask of it, and with a quickness. Johnson was known for haranguing drivers to step on it, when all that stood between himself and a few more votes was the ability to fit one more stump speech into the day. The 392 feels as though it could cover a quarter of the state of Texas in a morning if you throttle down deep enough (faster even than the Johnson City Windmill, I'd guess). Though there's a six-speed manual available, I'm actually quite fond of the eight-speed automatic in the 392. The two-pedal setup better suits the fast-cruiser attitude of the car, and it never served up any poorly conceived shift logic when I left it in D. Of course, the roads are better now than they were in the 1930s and 40s, too.