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Ron Burgundy calls Durango a 'terrible car,' yet his ads help sales climb by 59% [w/videos]

Ron Burgundy was put on this planet to do one thing: to read the news. If that ever falls through, though, the womanizing, scotch-drinking anchorman could have a great career just as a Dodge salesman. Bloomberg points out that sales of the 2014 Dodge Durango have rocketed up 59 percent in the first month of Chrysler's funny new ad campaign (which began in early October). But then again, the entire year has been strong for the big SUV, with year-over-year sales increases in the double and even triple digit percentages - including an increase of 117 percent in August.
Of course, the Durango has also received a wealth of new content and a freshened look for 2014 in addition to the Burgundy campaign, and that has to be helping close sales, too. Whether or not the spots themselves are leading to more sales may be a moot point, since they are definitely getting plenty of attention. Almost two months into the marketing tie-up between Dodge and the movie Anchorman 2, Dodge's YouTube videos have received well over seven million views. More than just YouTube shorts and television commercials, the Durango has even received late-night attention, including when Will Ferrell showed up in character as Ron Burgundy on Conan earlier this week.
In the interview, he calls the Durango a "terrible car" that "cracked in half," a joke that probably had Dodge ad execs squirming uncomfortably in their Barcaloungers. Scroll down to watch the Conan interview as well as some of our favorite Burgundy-pitched Durango ads. And there's still plenty of time to "touch" Ron to win a new Durango.

Old Dodge vans are big in Japan

One of the great things about Japan and its car culture is that it plays host to some of the most unusual and unique vehicle trends in the world. Whether it's neon-clad Lamborghinis or luxury sedans with insane negative camber, the country always seems to have something new up its sleeve. One of the most surprising trends is track-ready, full-size Dodge vans called Dajibans, and the video above presents a great look at these absurd machines. This isn't the first time we've covered these racing Dodge vans, but it's a subculture too awesome not to merit a second look. For one thing, just as American fans of Japanese cars here like to use JDM (Japanese Domestic Market) parts on their cars, the owners of these Dodges like to use American parts. Many of the vans feature Little Tree air fresheners inside and even have Spectre air filters on the intakes. Who would've thought there would be a market for Autozone's bread and butter auto accessories? Plus, these vans get some other impressive mods. Notice that some vans that appear to have stock metal bumpers, but they're actually fiberglass replicas in the original shape and given a chrome-like paint job. The video's host, an Australian drift fanatic named Alexi who lives in Japan and runs website called Noriyaro.com, gets some great onboard footage, too. One of the vans he rides along in is powered by a generally stock 318 Dodge V8, and still has the original automatic transmission and column shifter. Impressively, the driver manages to manually shift it without grabbing the wrong gear, and even rev matches the shifts. Alexi explains that the driver can catch neutral in-between gears three and two, so there's a brief moment where he can blip the throttle. There's even more information in the video, and it's all fantastic fun to watch. If you decide you haven't seen enough of Dajibans, you can also check out our previous post on it, which is more polished and provides some history and context to the trend. Related Video: News Source: Noriyaro via YouTube Auto News Dodge Minivan/Van Performance Videos JDM trends

'Baby Driver' is a car chase movie set to music

The Fate of the Furious is certainly the 6,000-pound SUV in the garage of automotive movies, but that doesn't mean gearheads are starved for options. The upcoming film Baby Driver looks to be a winner for car guys, featuring exciting chases with cars including a "hawk-eye" Impreza WRX, a Dodge Challenger, and a 1980s Chevy Caprice. The movie is written and directed by Edgar Wright, whom you may know as the man behind movies such as Sean of the Dead, Hot Fuzz, and Scott Pilgrim vs. The World. And based on the two trailers released so far, seen above and below, it's about a young man by the name of Baby, who is a getaway driver for criminals. He's apparently the best in the business, and the secret to his success is the music he listens to while he's driving. He also wants out, but his boss, played by Kevin Spacey, has no intention of letting him go. Spacey is one of a number of major stars in the film, including Jamie Foxx and John Hamm. The driving action shown in the trailers definitely looks entertaining. The WRX is seen doing an array of drifts and J-turns. There is some driving precision on display here that wouldn't be out of place in a Gymkhana video. And it looks like Wright's attention to detail in his shots and transitions, as well as some solid comedy relief, are all going to be present. The film comes out this August. Related Video: News Source: Sony Pictures Entertainment / YouTube via Road & TrackImage Credit: Sony Pictures Entertainment / YouTube TV/Movies Chevrolet Dodge Subaru Videos baby driver