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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Dodge Viper recall requires small-handed mechanics

It has been over a year since Chrysler first announced its recall of 3,660 2003-2004 Dodge Vipers because the airbag could suddenly deploy. The repairs are finally beginning, and it appears to be a nightmare for mechanics.
According to the automaker's filing with the National Highway Traffic Safety Administration, the airbag control module can fail, which causes the bag or the seatbelt pre-tensioner to deploy without warning. It took over a year to design the new parts, according to The New York Times. However, Chrysler finally has a new "jumper harness with an in-line diode filter circuit" ready to fix the problem.
The dilemma now moves to the mechanics who have to actually install the part. A 47-step guide from Chrysler explains that the procedure should take about two hours. It's not an easy job, though. Most of the dashboard has to be taken apart, and the instructions include this helpful bit of advice: "Installing the jumper harness and filter box into position is not an easy task. Patience, perseverance, and small hands are required." We wish the best of luck to them. The fix comes just in time for the Vipers to enjoy the summer sun.

Dodge Challenger ADR prototypes spied with massive rubber

In an effort to give the Dodge Challenger one last hurrah before making the switch to the Giorgio platform in 2018, Automotive News reports that the automaker will come out with the Challenger ADR. The ADR, which stands for American Drag Racer, is expected to be a wide-body, Hellcat-powered variant that is closely based off of the current model. The report seems to have merit, as photographers have captured Challenger prototypes testing with massive tires. The prototypes look extremely similar to the current Challenger SRT Hellcat with the same hood scoop, front fascia design, rear spoiler construction, and rear end. The white and purple vehicles, though, are wearing extremely wide tires. The extra-wide rubber on the prototypes appear to have a similar tread design as the ones found on the Dodge Viper ACR, which features the grippy Kumho Ecsta V720. While the ACR wears 295 mm tires at the front, the car's rear tires are massive at 355 mm. The tires found on the prototype don't appear to be as large as the ones found on the ACR, but are expected to be larger than the current Challenger SRT Hellcat's, which are Pirelli P Zero Neros measuring 275 mm at all four corners. The Challenger ADR, with its wider, stickier tires is expected to cater to drivers that are looking to put all of the supercharged 6.2-liter V8's power to the ground. The rear-wheel-drive ADR is expected to come with a wide-body kit, which is missing from the prototypes. The Hellcat-powered, wide-body Challenger ADR is expected to make an appearance later in 2017, with an all-wheel-drive model (sans Hellcat engine) known as the GT AWD following closely thereafter. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Dodge Challenger ADR Spy Shots View 16 Photos Spy Photos Dodge Coupe Performance prototype testing dodge challenger srt hellcat