Dodge: Ram 1500 1500 Lonestar 4x4 on 2040-cars

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2013 Dodge Challenger V6 recalled for fire risk, owners asked not to drive

Chrysler has issued a recall for the V6 version of the 2013 Dodge Challenger (as pictured above in 2012MY) over the possibility of a wiring harness that could short circuit and lead to a fire. Owners of these V6 Challengers built from November 2012 through January 2013 are being urged to contact dealers immediately and, in the meantime, not to drive their cars or park in or near any buildings.
Chrysler estimates around 2,500 potentially affected Challengers are in owners' hands, while another 1,900 are still sitting on dealer lots. The total number of recalled vehicles is 4,459.
So far, Chrysler says that seven fires have been reported - none resulting in injuries. The company is instructing vehicle owners to contact their dealer to find out if their vehicle is included in the recall, but owners can also find the build date information of their vehicle by checking the label in the driver's door jamb.

Dodge engineers trying to shoehorn Pentastar into Dart?

The fact that the Dart's launch has been a pretty dismal affair isn't what we'd call secret. Judging by its mounting inventories and poor critical reception, Dodge's successor to its unloved Caliber has struggled since it hit the market. And while both of those are difficult problems to address, at least their cause is well known - the powertrain.
Even Fiat-Chrysler CEO Sergio Marchionne has acknowledged that the powertrain options in the Dart are substandard, admitting at January's Detroit Auto Show that the powertrains are "less than ideal." Leading with the 1.4-liter turbocharged four-cylinder found in the Fiat 500 Abarth left a bad taste in the mouths of consumers thanks to the laggy engine and dead throttle response (to say nothing of the manual and dual-clutch gearboxes that needed more refinement). The addition of the 184-horsepower 2.4-liter Tigershark in the Dart GT has helped matters some, but apparently Auburn Hills doesn't think it's quite enough.
If rumors are to be believed - get that salt ready - a possible solution may be in the works. A report from Allpar is claiming that Dodge is considering fitting a Pentastar V6 into the Dart's engine bay. As the Mopar-obsessed website points out, the critically acclaimed Pentastar is available in three different sizes - 3.0 liters, 3.2 liters and the original 3.6 liters. We don't get the 3.0 here in the US, but the 3.2 can be found in the new Jeep Cherokee and the 3.6 has been seemingly fitted to every model Chrysler can shoehorn it into.

Dodge Durango to stay classy with Ron Burgundy as spokesperson [w/video]

The upcoming 2014 Dodge Durango has a lot of things going for it, including its 290-horsepower V6 and 360-hp Hemi V8 engine options, an eight-speed automatic and aggressive looks. And now it will have Ron Burgundy, the fictional television news anchor played by comedian Will Ferrell, as a spokesperson, Adweek reports. He follows in the footsteps of other non-fictional Chrysler brand spokespeople such as Eminem, Clint Eastwood and the late Paul Harvey.
Though the star of 2004's Anchorman and the upcoming Anchorman 2 is wildly popular, we're not sure we see a Dodge spokesperson in Burgundy. (Please, no womanizing or scotchy, scotch, scotch before test test drives). But at this point there's no turning back: Chrysler's chief marketing officer Olivier Francois previewed three ad spots at the Association of National Advertisers (ANA) Masters of Marketing conference in Phoenix on Friday, and says Chrysler has already filmed 68(!) Durango ads with the fictional newsman.
According to Adweek, one of the ads previewed had Burgundy highlighting the SUV's glovebox size, and in another he compared its horsepower to a white horse standing next to him. Will this help Dodge Durango sales improve? We can only wait and see. In the meantime, feel free to share your thoughts in Comments, and check out the trailer for Anchorman 2 below.