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Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video:

2013 Dart GT will hold us over until SRT stokes Dodge's handsome compact

No, this isn't quite the Dart SRT4 we've been waiting for - and still believe is coming - but as part of its 2013 Detroit Auto Show lineup, Dodge will be showing off the slightly sportier Dart GT seen here.
Building on the already well-equipped Limited model, the GT adds performance enhancements including a more powerful engine, 18-inch aluminum wheels, sport suspension calibration, unique front fascia and dual exhaust. Inside, you'll find perforated Nappa leather seats, a heated steering wheel and front seats, dual-zone climate control, remote start (if you spec the automatic transmission), Chrysler's 8.4-inch Uconnect touchscreen, a seven-inch TFT display in the gauge cluster, and a whole lot more. Optional goodies include hyper black aluminum wheels, a technology group (pushbutton start, keyless go, rain-sensing wipers, blind spot monitoring and smart-beam headlamps), power sunroof, Sirius radio, Garmin navigation, Alpine premium sound and high-intensity discharge headlamps.
Powering the Dart GT is Chrysler's 2.4-liter MultiAir2 four-cylinder engine producing 184 horsepower and 174 pound-feet of torque. That grunt is sent to the front wheels via a standard six-speed manual transmission, but a six-speed automatic 'box is optional.

Redonkulous Dodge Charger is ridin' high

We're a bit hazy on the styling of this particular donk, which was recently spotted hashing about by HotCarsTV at the Southern Heritage Classic Car show in Memphis. Sporting a dope paint job and some wheels that make a blunt statement about what the driver enjoys, it's a unique take on the popular customizing trend.
The owner may be kiefing it real with the theme on this Dodge Charger, but when your car looks like this, it's easy to weed out from the crowd. Chronic police stops must also make it a pain to drive on a regular basis, though. Even with the big wheels, we bet the driver still finds time to light 'em up. Take a look down below for a brief video of this outrageous mean green machine on the road.