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Hellcat no help to Fiat-Chrysler's bottom-of-the-pile mpg average

What, you expected the "fastest muscle car ever" to help fleetwide fuel economy? Nope, don't think that's going to happen. That means Fiat Chrysler will likely to continue to languish at the bottom of the heap when it comes to fleetwide fuel economy among the largest automakers serving the US, especially as the automaker starts to sell its Dodge Challenger SRT Hellcat. A few hundred Fiat 500E electric vehicles aren't going to turn the trend around. See, Chrysler has once again finished at the bottom of the list when it came to fleetwide fuel economy among automakers for 2014 model-year vehicles, according to a preliminary study by the US Environmental Protection Agency. Chrysler and Fiat had an average of 21.1 miles per gallon. That substantially lagged the overall 24.2 mpg average, but it was an increase from the company's 20.9 mpg average last year and the 20.1 mpg average two years prior. For 2014, General Motors had the second-worst fleetwide fuel economy at an even 22 mpg. Fiat Chrysler does say it's working on improving its fuel economy, according to Automotive News. The company plans on making its inline-four-cylinder and V6 engines smaller, and will sell more vehicles with eight- and nine-speed transmissions. Heck, there's even a plug-in hybrid version of the Chrysler Town & Country minivan in the works for late 2015, and the company can tout fuel-efficiency gains with the Chrysler 200 and Jeep Cherokee. We would be remiss if we didn't note that, compared to its muscle-car forefathers, the Hellcat actually performs pretty well at the pump. Last month, word got out that the 2015 Challenger Hellcat, equipped either with a six-speed manual or an eight-speed automatic transmission, got a combined fuel economy of 16 mpg. Heck, the automatic-tranny version got 22 mpg on the highway. And that's for a car with 707 horsepower and a 10-second quarter-mile time. Still, with the pedal floored, the car can burn a gallon and a half of fuel per minute. Ouch.

Dodge Challenger Hellcat X is 805-hp worth of charity [w/video]

Donating to charity is good for the soul. You feel good and help out those in need, and while you should donate out of the goodness of your heart, there's nothing wrong with getting something in return. That's doubly true if that something (or somethings) happen to run on gasoline... a lot of gasoline. For just $3 (plus $40,000 in taxes), you could park not one, but two high-powered Mopars in your driveway. The big item, of course, is the world's most powerful Dodge Challenger Hellcat. Dubbed the Hellcat X after the XF6F, a twin-charged US Navy prototype that evolved into the Hellcat fighter from World War II. Its 6.2-liter, supercharged V8 has been supplemented by a turbocharger, boosting output to 805 horsepower. Because, you know, 707 just wasn't quite enough. It should be noted that the Hellcat X isn't a production model – Fiat Chrysler isn't going to be putting a twin-charged Hemi into production – but that it's a one-off job built for the 2015 Chrysler Nationals at Carlisle. Joining the Hellcat X is a handsome, black 1970 Challenger 440 R/T. Complete with a four-barrel carburetor (yeah, we were hoping for a Six Pack, as well), a pistol-grip shifter, and menacing black paint, this exact car was the star of 2012's "Revolution Reborn" television spot. And if this car's on-air claim to fame isn't enough, rest easy knowing you're the owner of just one of 100 black 440 R/Ts produced in 1970. Now, single tickets do start at $3, although there are larger bundles available, including a $5,000, 6,000-ticket package. Proceeds from the drawing, which is being put on by Dream Giveaway, will go towards New Beginning Children's Home charity, which issues grants to everything from the National Guard Educational Foundation to Mothers Against Drunk Driving. You can check out more on the Hellcat X in the video, below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2014 Dodge Durango Ron Burgundy ads already have 2.7M views [w/videos]

The guy who once made the Dodge Stratus a punchline of sorts is now a spokesman for the 2014 Dodge Durango, and the move appears to be paying off handsomely for Dodge. Will Ferrell, acting as 1970s-era TV news personality Ron Burgundy, has teamed up with the automaker for co-branded advertisements between the refreshed 2014 Durango and Ferrell's new movie, Anchorman 2: The Legend Continues. Like Ferrell's fictional character, the ads are outrageous, flamboyant and a bit random. They're also successful: Automotive News says that more than 2.7 million people have already watched the videos since they debuted on October 5.
Those views are similar to the numbers that AN's top viral video of the year (e.g. Volkswagen's "Get Happy" Super Bowl ad) received, but there will eventually be as many as 70 videos comprising the Burgundy-Durango spots. According to the report, the videos were created primarily as a viral campaign online, although some are airing on television, too. For Dodge's part, the cost of the videos was significantly lower than a usual television campaign thanks to the fact that Ferrell wasn't paid for the spots since they were made in cooperation with promotional efforts for his new movie.
We've already posted a few of the videos in our previous post, but scroll down for several more - and head over to Adweek for a little added background on how these spots came to be.