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2015 Dodge Challenger gets 6.4L 485-HP V8 Scat Pack

While it's not seeing the drastic facelift of its brother, the Charger, at the 2014 New York Auto Show, the 2015 Challenger is packing some upgrades of its own. It wears even more retro-inspired styling cues, and there are new 6.4-liter Scat Pack and Shaker trims.
If you thought the Challenger looked retro before, Dodge is taking things even farther with inspiration for the refresh coming from the iconic 1971 model. Up front, it has a new split grille, a larger power bulge in the hood and projector fog lights. At the rear, the classic inspiration continues with split LED taillights with Gloss Black trim, and a rear valance panel redesigned to make the 2015 model look wider and lower.
The '71 motif is carried inside as well with a high-sill center console and aluminum gauge bezels. There's still more than a touch of modernity, with an available 8.4-inch Uconnect infotainment system and 7-inch customizable display between the retro-inspired speedometer and tachometer. For better safety, the Challenger is also now available with forward collision warning, adaptive cruise control, blind-spot monitoring and rear cross path detection. Stability control and electric power steering are standard across all models too.

2014 Challenger R/T Shaker, Mopar '14 Challenger bring back iconic hood

Enamored of the Dodge Challenger but wish you could get one with a shaker hood? We've got good news, because Dodge and Mopar have teamed up to bring it back.
The 2014 Dodge Challenger R/T Shaker packs the same 5.7-liter Hemi V8 as the standard Challenger R/T, but upgrades the business end with a through-the-hood exposed cold-air intake system. The retro hood scoop protrudes from the center of the hood in satin black (matching the decklid spoiler) to feed the Hemi and shakes with the engine just like the original from 1970. The Shaker model also comes with a Super Track Pak that adds a new steering rack, brake linings, shocks and 20-inch Goodyear Eagle F1 Super Car rubber. You can also shut off the stability management system completely in this car. A series of interior and exterior trim enhancements round out the look. The whole package adds $2,500 to the price of a Challenger R/T Classic for an all-in MSRP of $36,995.
In case that's not enough, Dodge is also offering a limited-edition Mopar Challenger that follows the 2010 Mopar Challenger, 2011 Mopar Charger, 2012 Mopar 300 and 2013 Mopar Dart. Limited to just 100 examples, the 2014 Mopar Challenger gets the same Shaker hood intake, unique graphics and wheels, an enhanced interior and a long list of optional extras from the Mopar parts catalog. Dodge isn't saying just yet how much the Mopar Challenger will cost, but you can bet it will command a considerable premium for the exclusivity alone.

Star Wars Episode VII ad is a force for Dodge

Happy Star Wars day! Some of you might be bleary eyed and begging for coffee after attending midnight screenings of Star Wars, Episode VII: The Force Awakens last night (*raises hand*) but the show must go on. And for Dodge, that show has been all about Star Wars. While the entirety of FCA joined the tie-in marketing campaign for the long-awaited JJ Abrams blockbuster, Dodge made out the best. According to Wards Auto, the brand's The Force Gathers spot took the top spot in this week's most engaging automotive ads, capturing nearly a quarter of share-of-voice ratings and garnering over a quarter-of-a-million earned online views. Since the ad began airing earlier this month, it's scored over 430,000 views on YouTube alone. The relatively simple ad evokes Darth Vader and his legions of storm troopers. In the 30-second spot, a black Viper leads six long columns of white Chargers, Challengers, and Durangos while John Williams' iconic Imperial March blares in the background. It ends at the stand of an overwhelmed pair of valets outside a screening for Episode VII. We've embedded the spot at the top of the page if you haven't seen it. Check it out, and may the Force be with you. Star Wars, Episode VII: The Force Awakens is in theaters today. Related Video: